Comprehensive course analysis
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Who should attend
You will benefit from the Innovation Management programme at RSM if you are project managers at all levels who are involved in innovation or new business development. This includes R&D managers and professionals who want to broaden their view on innovation; general managers involved in innovation who need to understand how innovation works; strategy and innovation consultants who want to learn about the latest tools and theories; B2B marketing professionals who want to learn how innovation helps them conquer markets; and business development professionals who want to use the tools of innovation to develop new businesses.
About the course
Your business needs to keep developing to retain or extend competitive advantage. The New Business Development programme offers you an understanding of today’s marketplace in which customers are more aware, active, and value-driven. Your company must rapidly create products and services that inspire, include and reflect your clients’ values which have increased the importance of business development even more.
During the New Business Development programme by RSM Executive Education, you will explore new approaches to business development that are based on solid scientific results, and provide practical guidance at the same time. In eight evening masterclasses, you will learn why and how companies must rapidly create services and products that inspire. You will be able to set out, implement and integrate innovative approaches and directions, and to translate the increasing importance of your clients’ values into new business development. Your new knowledge and perspectives will lead the way to a continuous re-examination of how your organisation can develop and bring new products and services to the market.
After this programme, you will be able to:
- use new approaches to innovation management and new business development based on scientific theories, and apply these to practical issues within your organisation
- create the right environment to execute, deliver, and sustain innovation in order to drive business development and process improvement
- set out a strategic direction for your innovation and new business development
- choose your innovation portfolio.
Jan van den Ende is professor of management of technology and innovation at RSM. His expertise is in the development process of new products and services in firms – a process that is important for a company’s performance. Creating ideas, selecting projects, developing products and commercialising...
Daan Stam is an associate professor of innovation at RSM. His academic research focuses on leadership in situations of change, including the role of leadership in innovation and business development. A second area of his research is on creativity, including the effects of leadership on creativity...
Murat Tarakci is an Associate Professor of Innovation Management at the Rotterdam School of Management, Erasmus University. He obtained his PhD degree from Erasmus School of Economics in 2013. Murat''s research aims at creating more innovative organizations, and takes a behavioral approach. He in...
Vareska van de Vrande is Professor of Collaborative Innovation and Business Venturing at Rotterdam School of Management, Erasmus University. Vareska joined RSM in 2007 after completing a PhD in Industrial Engineering and Management Science at the Eindhoven University of Technology. Vareska''s ex...
Dirk Deichmann is an Associate Professor at Rotterdam School of Management, Erasmus University and the Treasurer of the Department of Technology and Operations Management. In his research he focuses on the determinants and consequences of creative and innovative behavior, with particular emphasis...
Helge Klapper is an assistant professor at Rotterdam School of Management, Erasmus University. He joined RSM in 2017 after completing his PhD at the University of Vienna, Austria. His research interests include organizational decision making and novel forms of organizing and innovating. More spec...
Stefano Tasselli is an Assistant Professor at the Rotterdam School of Management, Erasmus University. He holds a PhD from the Judge Business School of the University of Cambridge. His research and teaching focus is on the interplay between psychological and relational antecedents of organizationa...
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.