Comprehensive course analysis
Who should attend
You will benefit from the Innovation Management programme at RSM if you are project managers at all levels who are involved in innovation or new business development. This includes R&D managers and professionals who want to broaden their view on innovation; general managers involved in innovation who need to understand how innovation works; strategy and innovation consultants who want to learn about the latest tools and theories; B2B marketing professionals who want to learn how innovation helps them conquer markets; and business development professionals who want to use the tools of innovation to develop new businesses.
About the course
Your business needs to keep developing to retain or extend competitive advantage. The New Business Development programme offers you an understanding of today’s marketplace in which customers are more aware, active, and value-driven. Your company must rapidly create products and services that inspire, include and reflect your clients’ values which have increased the importance of business development even more.
Execute, deliver and sustain innovation
During the Innovation Management programme by RSM Executive Education, you will explore new approaches to innovation management that are based on solid scientific results, and provide practical guidance at the same time. In eight evening masterclasses, you will learn why and how companies must rapidly create services and products that inspire. You will be able to set out a strategic direction for innovation in your company, identify new business development activities, and implement this direction in your activities and organisation. You also learn to integrate imaginative new approaches to innovation, and to your business development activities.
Your new knowledge and perspectives will enable a continuous re-examination of progress and development that can bring innovations to the firm, and that the firm can bring to the market, so it can thrive and keep ahead.
After this programme, you will be able to:
- use new approaches to innovation management and new business development based on scientific theories, and apply these to practical issues within your organisation
- create the right environment to execute, deliver, and sustain innovation in order to drive business development and process improvement
- set out a strategic direction for your innovation and new business development
- choose your innovation portfolio.
RSM's Innovation Management programme comprises eight evening sessions which are augmented by some guided preparation work. During each classroom session, our faculty members will introduce you to an aspect of innovation management. We will provide recommended reading materials, online articles, and business study cases that will help you to prepare for the classroom sessions. We will also ask you to prepare descriptions of relevant situations from your own organisations in advance of the classroom sessions.
Session 1: Introduction and scenario development
- what is innovation management?
- trends analysis
- why is it important?
Session 2: The science of creativity
- creativity defined
- defining what makes people creative
- application to business models
- Erasmus value proposition framework.
Session 3: Design thinking, or customer-centric innovation
- when and how to involve customers in business development
- narrowing down the solution space
- lean innovation.
Session 4: Strategy for innovation
- disruptive innovation
- strategy models in new business development
- the innovator’s dilemma
- barriers for disruptive innovation and possible solutions
- what to include in a business plan.
Session 5: Portfolio and project management
- assessing value of innovation projects
- innovations as real options
- deciding which innovation projects join the portfolio using the ‘strategic buckets’ method
- crafting and managing the innovation portfolio.
Session 6: Innovation leadership and teams
- stakeholder management
- idea communication.
Session 7: Organisation and culture of innovation
- business development process
- context dependencies
- social networks defined and relevance
- opportunities and challenges for individuals and organisations
- traditional and alternative models for business development.
Session 8: Open innovation
- open innovation, a new paradigm
- the rise of start-ups
- corporate venturing
- an integrated growth strategy.
Jan van den Ende is professor of management of technology and innovation at RSM. His expertise is in the development process of new products and services in firms – a process that is important for a company’s performance. Creating ideas, selecting projects, developing products and commercialising...
Daan Stam is an associate professor of innovation at RSM. His academic research focuses on leadership in situations of change, including the role of leadership in innovation and business development. A second area of his research is on creativity, including the effects of leadership on creativity...
Murat Tarakci is an associate professor of innovation management at RSM. His research focuses on disruptive innovations, strategy implementation, and power. Prior to joining academia, Murat worked in the finance department of Unilever Turkey. Combining his business and academic experience, Murat’...
Vareska van de Vrande is Professor of Collaborative Innovation and Business Venturing at Rotterdam School of Management, Erasmus University. Vareska joined RSM in 2007 after completing a PhD in Industrial Engineering and Management Science at the Eindhoven University of Technology. Vareska''s ex...
Dirk Deichmann is an Associate Professor at Rotterdam School of Management, Erasmus University and the Treasurer of the Department of Technology and Operations Management. In his research he focuses on the determinants and consequences of creative and innovative behavior, with particular emphasis...
Helge Klapper is an assistant professor at Rotterdam School of Management, Erasmus University. He joined RSM in 2017 after completing his PhD at the University of Vienna, Austria. His research interests include organizational decision making and novel forms of organizing and innovating. More spec...
Stefano Tasselli is an Associate Professor at the Rotterdam School of Management, Erasmus University. He is the Academic Director of the Master in Innovation Management, which is ranked by the prominent learning platform "Innovation Management.se" as the first in the world on the subject. He is a...
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