Digital Analytics and Customer Insights

Rotterdam School of Management

Rotterdam School of Management

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

Business Analytics courses will introduce you to a popular and diverse profession. A business analyst is a specialist in many IT fields as well as in ...

Read more about Digital Transformation

Digital transformation is the process of adopting and utilizing state-of-the-art technologies in order to boost business activity, improve safety, and...

Read more about Information Technology

Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Reviews

Comprehensive course analysis

Unbiased reviews from past participants
Global companies alumni of this course worked for
Positions of participants who took this course
Countries where most past participants are from
FREE
Individual needs analysis

Who should attend

This programme is for managers with data-driven and digital analytics responsibilities from any department, discipline or industry:

  • middle managers responsible for data-driven projects seeking to ‘speak the language’ of their data scientists and engineers
  • senior managers aiming to gain the skills needed to use data strategically to influence business decisions and generate value, for example in the organisation’s online marketing activities
  • managers in early-adopter departments looking for the latest scientific knowledge and practices in data analytics as well as implementation insights for creating new value streams.

About the course

Do you feel your department is falling behind in collecting, analysing, and using data? Are you struggling with creating new value streams by utilising customer-generated insights? If you need new tools to analyse data and methods to turn newly-generated insights into strategies that optimise performance, then this programme Digital Analytics and Customer Insights is right for you.

Solve business problems by using new and existing data

This three-day workshop provides you with the tools needed to manage data through analytics and design thinking principles, and teaches you management strategies to leverage value-adding opportunities.

Our data analytics and design thinking experts will teach you how to embed data management practices in your organisation, how to develop a data-driven strategy, and how to combine direct insights from your customers with the use of big data. This programme presents a strategic view of data management, and how to use innovative design-thinking techniques when there’s little data available.

With professional guidance from faculty as well as your peers, you will learn techniques that you can use immediately to identify data opportunities in your department or organisation.

Learning objectives

After this RSM Executive Education programme, you will be able to:

  • speak about big data with confidence and understand its uses
  • identify and experiment with value-adding opportunities in your organisation
  • critically assess analytical methods and manage data analytics processes
  • solve business problems by using big data using predictive and prescriptive modelling
  • explore new opportunities by developing customer-centric insights through design thinking
  • connect and empathise with your customers, and know their unmet needs and desires by generating insights.

Experts

Rodrigo Belo

Assistant Professor at the Rotterdam School of Management from Erasmus University Rotterdam and Invited Researcher at the Heinz College from Carnegie Mellon University. Rodrigo's research focuses on the effects of information systems on organizations and on the impacts of social network structur...

Videos and materials

Digital Analytics and Customer Insights at Rotterdam School of Management

From  EUR 3 500$4,349
Add coaching to your course booking

Coaching can personalize and deepen learning for you and your organization.


Something went wrong. We're trying to fix this error.

Thank you for your application

We will contact the provider to ensure that seats are available and, if there is an admissions process, that you satisfy any requirements or prerequisites.

We may ask you for additional information.

To finalize your enrollment we will be in touch shortly.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

What will you learn from Business Analytics courses? First of all, you will learn about the profession of a business analyst, his duties, and what such a specialist does. You will get various soft skills, such as organizing teamwork, for example, acc...

Read more about Digital Transformation

When it comes to imposing digital frameworks and technologies, whether you’re trying to optimize particular units or the entire organization, you need to minimize the collateral damage in order to have a greater effect. However, it's not always that ...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.