Who should attend
You are a product developer, innovation manager or professional involved in innovation looking for a new approach to innovation. You’re frustrated with how long it takes and want the process to be more agile. Or you’re a professional who wants to know more about design thinking so you can bring about innovation in your organisation. This programme is suitable for anyone interested in design thinking, and does not require any knowledge of innovation or related topics.
About the course
Are you working on the right solutions for your problems? Is there a way to approach innovation that’s more flexible and agile than the way you do it now?
Preparing a business case for a new project is a long and detailed process – and it might be obsolete by the time you finish. Design Thinking is a method that connects and empathises with your customers to validate your assumptions before you develop a new product, process or service.
Innovate from the value of your offering
This online Design Thinking programme from RSM Executive Education gives you a methodology and tools to develop new ideas using your insights into your customers. Over six weeks, you will learn how to shift your mindset and embrace a radically different approach for the development of new products and services. You’ll be guided by Dr Dirk Deichmann, an associate professor at RSM who specialises in successful idea generation, development, and implementation. Using design thinking to develop products and services will help you to see the value of your offering from your customers’ perspectives.
After this programme, you will be able to:
- understand the principles of design thinking
- make innovation happen in your organisation using design thinking
- connect and empathise with your customers’ unmet needs and desires
- challenge your assumptions using design thinking tools and techniques
- strengthen your ability to define, interpret and reframe a problem
- generate and select solutions using various techniques
- test concepts for rapid feedback and iterate your ideas
- facilitate the design thinking process in your team or organisation.
Dirk Deichmann is an Associate Professor at Rotterdam School of Management, Erasmus University and the Treasurer of the Department of Technology and Operations Management. In his research he focuses on the determinants and consequences of creative and innovative behavior, with particular emphasis...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.