Design Thinking

Are you working on the right solutions for your problems? Is there a way to approach innovation that’s more flexible and agile than the way you do it now?

Preparing a business case for a new project is a long and detailed process – and it might be obsolete by the time you finish. Design Thinking is a method that connects and empathises with your customers to validate your assumptions before you develop a new product, process or service.

Innovate from the value of your offering

This online Design Thinking programme from RSM Executive Education gives you a methodology and tools to develop new ideas using your insights into your customers. Over six weeks, you will learn how to shift your mindset and embrace a radically different approach for the development of new products and services. You’ll be guided by Dr Dirk Deichmann, an associate professor at RSM who specialises in successful idea generation, development, and implementation. Using design thinking to develop products and services will help you to see the value of your offering from your customers’ perspectives.

Learning objectives

After this programme, you will be able to:

• understand the principles of design thinking
• make innovation happen in your organisation using design thinking
• connect and empathise with your customers’ unmet needs and desires
• challenge your assumptions using design thinking tools and techniques
• strengthen your ability to define, interpret and reframe a problem
• generate and select solutions using various techniques
• test concepts for rapid feedback and iterate your ideas
• facilitate the design thinking process in your team or organisation.