Advanced Public Relation

ICTD International Centre for Training and Development

ICTD International Centre for Training and Development

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Who should attend

  • PR and Communications practitioners who want to update their skills
  • HR professionals who have communications roles
  • Managers who want to add high-level communications skills to their personal portfolios

About the course

This highly interactive and fun programme enables you to examine today’s communications environment looking afresh at how we establish and defend our reputation, help deliver business goals and influence government, critics and consumers. In a time of rapid technological and social change any organization must continually appraise the changing needs of its stakeholders, the shifting priorities in its environment and the tactics that it uses to influence key stakeholders. This programme will enable you to:

  • Use the full range of PR disciplines to benefit you and your business
  • Match the tools and techniques of effective PR to your projects
  • Improve your planning and writing skills across a range of media
  • Know how to run brilliant PR campaigns and projects

## Course Objectives

This program aims to enable participants to achieve the following objectives:

  • Develop increased skill in writing and editing for print and the web
  • Learn how to write a clear PR/Communications brief
  • Learn how to develop an electronic PR/Communications Centre
  • Develop crisis media management techniques
  • Perfect media interview techniques and briefing skills
  • Develop personal communications effectiveness

## Course Outline

Module One: THE COMPLETE PR AND COMMUNICATIONS PROFESSIONAL

  • Introduction and welcome
  • Goal setting for the programme
  • The role of Communications and PR in the organization
  • Identifying what top management wants
  • Assessing your PR environment
  • Understanding the range of media and channels

Module Two: A PROBLEM SOLVING APPROACH

  • Exploring communications models and their implications for practice
  • The psychology of effective communication
  • A problem-solving approach to PR
  • Taking and interpreting communication briefs
  • The art of influence and persuasion
  • Listening and emotional intelligence

Module Three: GETTING YOUR MESSAGE HEARD

  • Choosing channels – matching media to tasks and stakeholders
  • Planning brilliant campaigns
  • Project management
  • Risk management
  • Time management
  • Delivering business results demonstrated by evaluation

Module Four: KEEP IT SOCIAL

  • The changed world of relationships in the age of social media networks
  • Improving the power of communications in the organization
  • Measuring communications effectiveness
  • Using measurement to improve performance
  • Crisis communication
  • Reputational and e-reputation management

Module Five: PUTTING IT ALL TOGETHER

  • Planning your career and personal development
  • Managing up and increasing your personal visibility
  • Networking and effectiveness
  • Team working and your personal effectiveness
  • Time management and work planning
  • Summary and Conclusion

Videos and materials

Advanced Public Relation at ICTD International Centre for Training and Development

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.