Digital Marketing Optimisation

The Chartered Institute of Marketing

How long?

  • 2 days
  • online

The Chartered Institute of Marketing

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Who should attend

Anyone with a responsibility for digital channels and needs to improve and optimise performance to support acquisition, conversion and retention strategies.

About the course

Performance measurement is crucial in improving the ROI of your digital marketing channels. Knowing where to start and what to measure the key to improving campaign performance. Optimisation increasingly depends on analytics and this practical, hands-on course will provide you with an in-depth knowledge and skills to:

  • Identify and interpret insights from digital channel performance
  • Apply insights to build a digital conversion optimisation plan by channel
  • Set criteria for success using digital metrics
  • Establish analytical frameworks for iterative optimisation.

Learning outcomes

  • How to link your digital marketing objectives with results
  • Create and build your own digital optimisation plan
  • How insights from the micro & macro environment can be applied to your strategy
  • Use data to optimise the customer journey at every touchpoint
  • Analyse channel performance and identify insights to achieve optimisation
  • Learn about attribution modelling, regression, and cluster analysis
  • Acquire the skills to build and present your results through dashboards
  • Increase your knowledge of best practice and technologies available to support the optimisation of your digital channels, including email, website, and social media

The CIM experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Principles, Intermediate and Advanced.

Experts

Sarah Jones

Personal profile Research interests As a professional accountant with an industrial background, my expertise is in Management Accounting. Having worked for a multinational packaging company in a variety of roles including export sales and purchasing before qualifying as an accountant, I am a...

Digital Marketing Optimisation at The Chartered Institute of Marketing

From  GBP 899$1,272

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

What will you learn from Business Analytics courses? First of all, you will learn about the profession of a business analyst, his duties, and what such a specialist does. You will get various soft skills, such as organizing teamwork, for example, acc...

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A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

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During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.