Digital Marketing in Practice

The Chartered Institute of Marketing

How long?

  • 2 days
  • online

The Chartered Institute of Marketing

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

Business Analytics courses will introduce you to a popular and diverse profession. A business analyst is a specialist in many IT fields as well as in ...

Read more about Information Technology

Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

This is a practical course for anyone involved with the hands-on management of digital channels. You may be working client side or agency side, either in a digital marketing role or a broader marketing role. No previous digital marketing experience is required.

About the course

The CIM Digital Marketing in Practice Programme is for anyone who wants to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, this course offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that you can implement immediately.

The course covers all the key digital channels, including: SEO, PPC, Social Media, Content Marketing, Websites, Affiliate Marketing, Display Advertising and Email Marketing.

Learning outcomes

  • Planning integrated digital marketing campaigns
  • How to measure digital media effectiveness
  • Identify areas for improving performance
  • Targeting and persona development
  • Developing an online value proposition
  • Search engine optimisation (SEO)
  • Pay per click (PPC) marketing including Google Ads
  • Display advertising: formats, targeting and programmatic
  • Social Media: Facebook, Twitter, Blogging, Instagram, Pinterest, YouTube, LinkedIn
  • Content Marketing: developing a content calendar
  • Partner marketing including affiliate marketing
  • Online advertising including ad networks and behavioural targeting
  • Email marketing including personalisation and automation
  • Website content and copy
  • Digital analytics: an introduction to Google Analytics

Experts

Daniel Rowles

Daniel has been working in Digital Marketing for the past 19 years, with extensive experience working both client side and within the agency environment. He is a Course Director for the CIM, a certified Google Squared trainer and a lecturer at Imperial College and Cranfield School of Management. ...

Digital Marketing in Practice at The Chartered Institute of Marketing

From  GBP 899$1,287

Something went wrong. We're trying to fix this error.

Thank you for your application

We will contact the provider to ensure that seats are available and, if there is an admissions process, that you satisfy any requirements or prerequisites.

We may ask you for additional information.

To finalize your enrollment we will be in touch shortly.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

What will you learn from Business Analytics courses? First of all, you will learn about the profession of a business analyst, his duties, and what such a specialist does. You will get various soft skills, such as organizing teamwork, for example, acc...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.