Digital Copywriting for Social & Content

The Chartered Institute of Marketing

How long?

  • 1 day
  • online

The Chartered Institute of Marketing

Disclaimer

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Full disclaimer.

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Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

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Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

This course is ideal for anyone working in social media in a content or copywriting role. It is also suitable for anyone who is new to social media copywriting or content development.

About the course

Digital Copywriting for Social & Content is perfect for professionals looking to develop and practice writing digital content for social media within a supportive environment. This workshop explains the secrets of writing and producing content on social media platforms such Facebook, Twitter, Instagram and LinkedIn. This interactive course is designed to use case studies and you are encouraged to bring your own examples to work on during the day. The objective of the course is to help you become more confident in your ability to write and produce compelling and engaging copy and content for mainstream social media platforms. It is recommended that you bring your laptop to this event.

Learning outcomes

  • How digital content has evolved
  • The anatomy of great social content
  • Designing a social media content brief
  • Writing for social sites including LinkedIn
  • The 10 mistakes to avoid when writing for social media
  • Writing a Facebook campaign
  • The power of pictures - content for Instagram
  • Producing online videos for YouTube and Vimeo
  • Making your content go viral
  • Sharing and solving to create loyal fans
  • Producing podcasts
  • Blogs – the greatest stories ever told
  • Beyond Hashtags
  • Dealing with trolls.

Experts

Chris Lee

I bring more than two decades of experience in technology PR, digital strategy and journalism. I am also a conference speaker, digital skills trainer and tech copywriter with international reach and major brand experience. I trade as Eight Moon Media Ltd. Recent career highlights include: Agen...

Digital Copywriting for Social & Content at The Chartered Institute of Marketing

From  GBP 475$679

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.