Digital Marketing Campaign Planning

Increasingly as more customers use multiple channels to interface with brands, marketers need to build effective integrated digital marketing campaigns. This workshop will show you how to develop a multi-channel approach to campaign planning; we will look at the importance of understanding the multiple interactions of the customer journey, how to deliver consistent and engaging messaging at each touchpoint, multichannel optimisation and how to evaluate performance and attribution.

Learning outcomes

• How to create an integrated, multi-channel digital marketing plan
• Map your customer journey from awareness to purchase to understand the performance of each channel
• Learn how to develop integrated creative ideas based on customer insights
• Understand which digital channels to use and when and how to combine them for maximum effect
• Use appropriate metrics to assess campaign performance, measuring ROI and engagement
• Understand the challenges of measuring multi-channel campaigns and correctly assessing attribution.