Event Marketing

The Chartered Institute of Marketing

How long?

  • 1 day
  • online

What are the topics?

The Chartered Institute of Marketing

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Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

This course is aimed at those responsible for creating events for their organisations and wish to develop their skills in attracting and engaging audiences.

About the course

Whether live, virtual or hybrid, the primary challenge for any event is to reach the right audience, drive registrations and boost attendance. The secondary objective is to maximise attendee engagement throughout the event.

This one-day course explores the development of event propositions, for visitors, sponsors and exhibitors. It also looks at the development of effective targeting strategies, content development, stakeholder motivation and customer experience throughout the complete event lifecycle.

Learning outcomes

  • Determine the marketing strategy for your event
  • Options and tactics for creating new events
  • The wants and needs of delegates, sponsors, and exhibitors
  • How to create a compelling event proposition
  • Effective customer profiling, segmentation and personalisation
  • How to develop your event pricing strategy to drive ticket sales
  • Develop strategies and tactics at each stage of the event lifecycle
  • The roles of content development and social engagement
  • How to turn delegates into advocates

Experts

Richard John

Richard John is a management and meetings consultant, industry trainer and speaker and event journalist, with nearly 3 decades of sales, marketing, and management experience, working with a host of international organizations. * He is also Chief Operating Officer of Realise, who were pioneers in ...

Event Marketing at The Chartered Institute of Marketing

From  GBP 475$675

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.