Marketing Dashboards

The Chartered Institute of Marketing

How long?

  • 1 day
  • online

The Chartered Institute of Marketing

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Who should attend

This short course is for marketers who are familiar with dashboards but are looking to develop a best practice framework to identify the metrics and information to provide context to the performance of their marketing efforts.

This 3-hr workshop runs in the morning and repeats in the afternoon to enable you to select the individual session time that best suits you.

About the course

Gathering data from multiple sources and systems and combining them to present a detailed overview in a dashboard to inform strategic decisions and ROI is now more than ever a required skill of every marketer. This highly interactive short course (half-day) will equip you with practical tools, templates, and frameworks that you can take away and tailor to your business dashboard needs.

Learn how to design and build marketing dashboards which visually create a story turning numbers into insights and actions. Build confidence and impact when sharing your marketing performance and know that you can effectively inform the opinions of a range of stakeholders.

Learning outcomes

  • Develop and build a marketing dashboard which can be tailored for your business
  • Master the art of creating a dashboard and identifying the right types of metrics
  • Learn how to turn the numbers into a story and apply a cause and effect to your narrative
  • Create frameworks and templates for presenting dashboards across different formats
  • Bring together on and offline channels in your dashboards and go beyond Google Analytics
  • Increase your awareness of best practice and different technological solutions
  • Learn how to present your dashboard to stakeholders to enable them to engage with the content and understand the most pressing areas

The CIM experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Principles, Intermediate and Advanced.

Experts

Sarah Jones

Personal profile Research interests As a professional accountant with an industrial background, my expertise is in Management Accounting. Having worked for a multinational packaging company in a variety of roles including export sales and purchasing before qualifying as an accountant, I am a...

Marketing Dashboards at The Chartered Institute of Marketing

From  GBP 300$424

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

What will you learn from Business Analytics courses? First of all, you will learn about the profession of a business analyst, his duties, and what such a specialist does. You will get various soft skills, such as organizing teamwork, for example, acc...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.