ZHU Yanchun

Education

• 2002-2007 Ph.D. in Beihang University
• 1998-2002 Bachelor in Beihang University

Work Experience

• 2007- Business School, Beijing Normal University

Research Interests

• E-commerce
• MIS

Courses Taught

• Management Information systems (Undergraduate)
• E-commerce (Undergraduate)
• Services Management (Undergraduate)
• Services Management (MBA)

Social Service/Work

• Class Adviser, 2008-2012
• Class Adviser, 2013-

Publications

Main Journal Articles

• Does Gibrat’s Law Hold For Internet Sectors: Evidence Listed Chinese E－Commerce Companies，Journal Of Central University Of Finance & Economics，2013/06
• Research On Evaluation And Design Trust Model For E-Commerce Systems, Journal Of Convergence Information Technology, Volume8, Number4, Feb 2013
• Examining And Improving The Effectiveness Of Trust Model For Online Reputation System, Advances In Information Sciences And Service Sciences，2013，Vol. 5, No. 7
• “Using Fuzzy Cognitive Time Maps For Modeling And Evaluating Trust Relationships In The Virtual Enterprises”, 《Expert Systems With Applications》, 11(4), 2008/11.

Conference Papers/Presentations

• “Design Of Inference Model Based On Activation For Fuzzy Cognitive Map”, ISA2009, Wuhan, 2009/05.
• “A Framework For Modeling And Evaluating E-Business Trust Using Fuzzy Cognitive Maps”, 2008 International Conference Of Service Science, Beijing, 2008/04.
• “An Integrated Two-Level Framework For Learning Fuzzy Cognitive Maps Using RCGA Algorithm And NHL Algorithm”, WICOM2008, Dalian, 2008/10.
• “Trust Model Regarding QoS Using FCMs And D-S Evidence Theory”, IEEE International Conference On Service Operations And Logistics, And Informatics, Beijing, 2008/10.
• “The Cognitive Model Of Interfirm Trust Dynamics: How Trust Is Evolved”, International Conference On Engineering Management And Service Sciences, Dalian, 2008/10.
• “A Novel Trust Model Based On D-S Evidence Reasoning And Fuzzy Cognitive Time Map”, IEEE International Symposium On IT In Medicine And Education, Xiamen, 2008/12.
• “A Trust-Based Model Using Learning FCM For Partner Selection In The Virtual Enterprises”, ICIC2007, Qingdao, 2007/08.
• “Research On Computational Trust Model For Virtual Enterprises”, IFIP TC8, Wuhan, 2007/10.
• “Analysis Of Trust Model For Online Reputation System”, ICIM2006, Qingdao, 2006/09.