Xiaodong Nie

Dr. Xiaodong Nie is an Assistant Professor of Marketing at the University of Washington Bothell School of Business. She received her doctorate in Marketing from the University of Texas at Arlington. She has an undergraduate degree in English for Finance and Investment from the University of Shanghai for Science and Technology. She also holds a Masters’ degree in International Business from the University of Florida, and another Masters’ degree in Marketing from the University of Arizona.

Her research interests are in the area of consumer cultural psychology, with a specific emphasis on how cultural identity affect consumer decision making, such as sharing economy, product preference, and reliance on online review. Her dissertation on the effect of global-local identity on consumer decision making received the winner of the 2020 ACR/Sheth Foundation Dissertation Award. Her work has been presented at marketing conference, such as the Association of Consumer Research Annual Conference and the Society of Consumer Psychology Annual Conference.

Her teaching interests include Marketing Intelligence, Marketing Management, International Marketing, Integrated Marketing Communication, Social Media Marketing, and Consumer Behavior. She enjoys teaching and communicating with students. Prior to joining UW Bothell, she taught International Marketing and Integrated Marketing Communication at the University of Texas at Arlington.

EDUCATION

• Ph.D., Marketing College of Business, University of Texas at Arlington Dissertation Title: How Does Local-Global Identity Affect Consumer Decision Making Committee: Narayanan Janakiraman (Co-Chair), Zhiyong Yang (Co-Chair), Adwait Khare — 2016 -2021
• - Winner of ACR/Sheth Foundation Dissertation Award, 2020
• M.S., Marketing, Eller College of Management, University of Arizona — 2015 - 2016
• M.A., International Business (Minor: Supply Chain Management) Hough Graduate School of Business, University of Florida B.A., — 2013 - 2014
• English for Finance and Investment (Minor: Finance and Investment) The University of Shanghai for Science and Technology — 2009 - 2013

ACADEMIC APPOINTMENTS

Assistant Professor of Marketing, School of Business, University of Washington Bothell — 2021- Present

RESEARCH INTERESTS

• Cross-cultural psychology
• Experiential versus material purchases
• Consumer emotion
• Consumer mindset
• Social media marketing