Suren Sista

Assistant Professor of Marketing at Indian Institute of Management Calcutta


Indian Institute of Management Calcutta

Prof. Suren Sista is a member of the faculty of Marketing at the Indian Institute of Management Calcutta. He is a Fellow of the Indian Institute of Management Bangalore and holds a Post-Graduate in Marketing Communications from Mudra Institute of Communications Ahmedabad. He was the Dr. D C Pavate Research Fellow at Cambridge Judge Business School, University of Cambridge in 2010. Professor Sista was on deputation at LBSNAA, Mussoorie as Professor of Management in 2016 where he was involved in the training of Civil Services Officers. Professor Sista teaches core Marketing courses and elective courses in Relationship Marketing and Strategic Marketing using simulations at IIM Calcutta. He has undertaken various consulting assignments on the business of sports and entertainment and is active in executive education. His ongoing research is in the areas of Marketing, Relationship Marketing, Sports Marketing, and Research Methods. His recent publications include articles on the confluence of Marketing and Law, and Green Marketing.

Academic Background

  • FPM (Fellow Programme in Management), IIM Bangalore, India
  • Post Graduate Diploma in Communications, Mudra Institute of Communications, Ahmedabad, India
  • Bachelor of Science (Electronics), Osmania University, Hyderabad, India


  • Dr. D C Pavate Research Fellowship in Management, Cambridge Judge Business School, University of Cambridge, 2010.

Journal Publications

  1. Singh S.K., Srinivasan V., Sista S., and Parashar, M. (2008) "Cross Cultural Conceptualisations: A Case for Multiple National Cultures in India", IIMB Management Review, September, Pages 249-262.
  2. Kolah A., Babu R. R., and Sista, S. (2013) ”Social media and the law in India", Journal of Digital and Social Media Marketing, Vol. 1, No. 4.
  3. Babu, R. R., and Sista, S. (2017) “European Data Protection Laws: Learnings and Implications for Indian Business“. Journal of Data Protection and Privacy, Vol. 1.
  4. Sista, S (2017) “Green marketing in India: A Perspective”, Ed.: Annapurna Shaw and Runa Sarkar “Sustainability”, CDEP, Sage Publishers. (Forthcoming)
  5. Sista, S. (2011) "Relationship Marketing in Sport: An Exploratory Study in the UK Context", A monograph submitted to the Dr. DC Pavate Foundation, Karnatak University, Dharwad


Courses Taught

Read about executive education

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