Who should attend
• Working professionals in organizations that work in the area of sports management. • Officials of various state and central government organizations who handle sports / sports related portfolios. • Working professionals from different domains / industries who are interested in being part of the sports management fraternity.
About the course
India has a rich history of sport with many champions across various sports like Hockey, Cricket, Tennis, Badminton, Athletics etc. However, India is still not seen as a sports superpower at the global scenario, albeit a strong presence bordering on dominance in a few sports. In the recent years there has been a renewed emphasis on sports by both the Central and State Governments and also private organizations to ensure that India makes its mark at the international sporting stage. This programme on Sports Management addresses the need for providing inputs for better management of sport to those already involved in sport and to those who would like to be involved in sport in India.
• Understanding the sports landscape in India, • Understanding the problems associated with managing sport in India, • Understanding best-in-class solutions from around the world to issues in managing sport, • Understanding relevant concepts and frameworks from the field of management and be able to readily apply these concepts to managing sport.
• Understanding the Sports Industry in India • Managing the Sports Organization • Managing Sports teams and Athletes • Legal aspects in sports • Gamification and Leagues • Sports Marketing
Prof. Suren Sista is a member of the faculty of Marketing at the Indian Institute of Management Calcutta. He is a Fellow of the Indian Institute of Management Bangalore and holds a Post-Graduate in Marketing Communications from Mudra Institute of Communications Ahmedabad. He was the Dr. D C Pavat...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
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