Stefania Romenti

Dr Stefania Romenti is assistant professor of corporate communication at IULM University, Milan, where she teaches public relations, and adjunct professor at IE Business School of Madrid where she teaches measuring intangibles and KPIs in communication. She is vice-director of the executive master in public relations at IULM University and academic referee of the Reputation Institute in Italy. Her research interests include communication measurement, reputation management and stakeholder engagement.

Education

• Ph.D. IULM University (2002 — 2005)
• IULM University (1996 — 2000)

CURRENT POSITION

• Associate Professor in Strategic communication, IULM University, Italy
• Adjunct Professor in Corporate Communication, IE Business School Madrid
• Delegate of the Rector for the Sustainability, IULM University, Italy
• Chair of the Master Program in Strategic Communication (taught in English), IULM University
• Academic Director of the Research Center in Strategic Communication, IULM University
• Academic Director of the Executive Program in Measurement and Evaluation of PR and Communication, IULM University, Milan
• Member of the teaching and research commission of the PhD program in Communication, Markets and Society
• Director of EUPRERA (European Public Relations Education and Research Association)
• Member of Advisory Board of the “Sustainability Communication Centre” (SCC) (Università di Salerno)
• Member of the AMEC (Association for Measurement and Evaluation of Communication) Academic Advisory Board
• Member of Scientific Committee of the PR and Corporate Communication Programme at Escola Superior de Comunicacao Social (Lisbon, Portugal)
• Member of the Scientific Committee of the “Corporate Communication” Series of Franco Angeli Publisher, Milano

RESEARCH LINES

strategic communication, corporate communication, CSR communication, measurement and evaluation, stakeholder engagement.

SELECTED PUBLICATIONS

Journal articles

Valentini C., Romenti S., Murtarelli G., Pizzetti M.(2018), “Digital Visual Engagement: influencing purchase intentions on Instagram”, Journal of Communication Management, 22(4), 362-381

Biraghi S., Gambetti R., Romenti S. (2017). “Stakeholder Engagement beyond the Tension between Idealism and Practical Concerns”, International Journal of Business and Management, 12(2)

Romenti S., Murtarelli G., Meggiorin K., Valentini C. (2016), “Measuring Online Dialogic Conversations’ Quality: A Scale Development”, Journal of Communication Management

Valentini C., Romenti S., Kruckberg D. (2016), “Language and Discourse in Social Media Relational Dynamics: A Communicative Constitution Perspective”, International Journal of Communication, 10(2016), pp.4055-4073.

Miglietta A., Romenti S., Sartore A. (2015) “Entrepreneurial narratives for resource acquisition in the Italian creative industries. A qualitative study”, Sinergie.

Illia L., Romenti S., Zyglidopoulos S., (2015), “Creating Effective Dialogue About Corporate Social Responsibility”, MIT Sloan Management Review, Fall.

Illia L., Romenti S., Rodriguez B., Murtarelli G., Carroll C. (2015), “Exploring Corporations’ Dialogue About CSR in the Digital Era”, Journal of Business Ethics

Romenti S., Murtarelli G., Valentini C.(2014). Organisations’ conversations in social media: applying dialogue strategies in times of crises. Corporate Communications: an International Journal. Vol. 19 (1).

Romenti S., Murtarelli G., Illia L., Rodriguez B., Carroll C. (2013). Make it Personal. Storytelling Helps Employees with their Companies CSR Initiatives. Communication World. January-February 2013.

Illia L, Zyglidopoulos C, Romenti S, Rodriguez B, Gonzales A (2013). Communicating Corporate Social Responsibility with a Cynical Public. Sloan Management Review, 54 (3), pp.15-18.

Illia L, Romenti S, Invernizzi E, Gonzales A, Zyglidopoulos C, Rodriguez B (2012). CSR Disclosure: Cross-national Differences in Seven European Countries. Mercati e Competitività, n.4, pp.123-146.

Books

• Romenti S. (2016), Misurare la performance della comunicazione d’impresa. Franco Angeli.
• Invernizzi E, Romenti S. (2013). Relazioni pubbliche e corporate communication. 1. Le competenze e i servizi di base. p. 1-357, Milano: McGraw-Hill.
• Invernizzi E, Romenti S (2012). Relazioni pubbliche e corporate 2. La gestione dei servizi specializzati. p. 1-357, Milano: McGraw-Hill.
• Romenti S. (2005) Valutare i risultati della comunicazione: modelli e strumenti per misurare la qualità delle relazioni e della reputazione, Milano, Franco Angeli.