Shilpa Madan

Prior to joining Pamplin, Shilpa Madan was a post-doctoral scholar at Columbia Business School, NY. Before her PhD, Shilpa has extensive marketing experience in consumer products organizations (Unilever and Castrol/BP), in which she held both national-level and global-level marketing roles across multiple developing and developed markets, with responsibility for profit and loss. In her last role, she was responsible for developing new products and global advertising campaigns for the world's largest soap brand.

Education

• Doctor of Philosophy - PhD Nanyang Business School, NTU (2013 — 2018)
• Master of Management Indian Institute of Technology, Bombay (2003 — 2005)
• Bachelor of Technology (BTech) School of Information Technology, GGS Indraprastha University (1999 — 2003)

Companies

• Assistant Professor Of Marketing | Consumer Psychologist Virginia Tech (2020)
• Adjunct Post Doctoral Research Fellow Columbia Business School (2018 — 2020)
• Contributing Writer HT MINT (2016 — 2018)
• Doctoral Candidate - Marketing (Consumer Behavior) Nanyang Business School (2013 — 2018)
• Global Marketing Manager - Lux Unilever (2011 — 2013)
• Sr. Brand Manager - Mass Laundry Hindustan Unilever Ltd (2010 — 2011)
• Brand Manager - Premium Laundry Hindustan Unilever Ltd. (2009 — 2010)
• National Trade Category Manager Unilever (2008 — 2009)
• Area Sales and Customer Manager Unilever (2007 — 2008)