Shekhar Misra

Areas of expertise

• Customer Value Creation
• Market Orientation
• Corporate Social Responsibility
• Marketing Strategy on mature markets

Biography

Shekhar has earned his PhD in marketing from Indiana University, USA. Shekhar’s research focuses on understanding the impact of strategic marketing actions on firm performance outcomes using econometric modeling methods. Shekhar’s research investigates managerially-relevant problems and then develops appropriate conceptual frameworks to analyze them.  

Most of his projects are either under review at prestigeous journals or have been accepted and presented at major academic conferences such as American Marketing Association Conference, Theory and Practice in Marketing and Marketing Science Conference.