Shawn Malloy
VP of Marketing at Curebase / Instructor at School of Hotel Administration
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- School of Hotel Administration
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Biography
School of Hotel Administration
Shawn Malloy is VP of Marketing at Curebase, a company that is reinventing decentralized clinical trials to help the vast majority of potential patients that currently cannot access clinical research. Curebase’s vision is that any patient, no matter where they are located, should be able to participate in clinical trials at home and with their own doctors to expand access to clinical trials to anyone who may benefit. Curebase seeks to break the long standing precedent of trial participation that predominantly focuses on large urban affluent research centers that lack representative populations of those afflicted by healthcare issues at large. This is made possible through a unique suite of tools, including all-in-one eClinical software and virtual research sites, designed to engage patients in clinical trials across all settings, be it at home, at their local clinic, or in other places in their community.
Shawn’s role at Curebase includes leading all B2B marketing efforts for the company brand and its positioning with prospective customers across Biotech, Pharma, and Med Device. Additionally, Shawn runs a patient recruitment service through Curebase focused on B2C marketing of individual studies the company run’s for its customers to patients of all kinds.
Shawn is an engineer by training earning his Bachelor’s and Masters in BioEngineering from Cornell University. He had spent the beginning of his career working in large pharma at companies like Amgen, Biogen, and AbbVie focused on product development and commercialization efforts. Since then, Shawn obtained his MBA from Boston University with a focus in healthcare marketing and made a pivot to working on sales and marketing of health tech. Shawn has a passion for understanding market needs in the healthcare industry, understanding customer personas and buying journeys, and transforming those insights into optimized positioning and promotional strategies.
Videos
The Independent Buying Journey: Catering to Self-Informed Buyers | Shawn Malloy from Curebase
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