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Biography

The Chartered Institute of Marketing
Director Be Focused Ltd (Marketing Training)

Richard is a highly qualified and experienced trainer/ practitioner actively involved in marketing education, training and facilitation for a range of UK and international clients in a variety of business sectors. His main interest lies in improving professional marketing standards, with a particular focus on business to business marketing, strategic marketing planning and public sector marketing.

Richard has worked globally on many bespoke marketing training projects for prominent companies, including O2, HSBC, Pfizer, Microsoft, JCB, Velux, Deloitte, Blackrock, Barclaycard, Michelin, major City Councils and BP, as well as delivering a range of interactive public practitioner workshops for the Chartered Institute of Marketing.

He has a Masters in Marketing, CIM Postgraduate Diploma and is a published author. Richard is also a Fellow of the Chartered Institute of Marketing, a Chartered Marketer and as a member of the Worshipful Company of Marketors is a Freeman of the City of London.

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