Who should attend
Public sector or not for profit making marketing team members or experienced marketers new to these sectors, or seasoned employees new to marketing. Managers and employees involved in service development, service delivery and relationship management. Its focus is on tactical execution aligned to an organisations overall goals and strategy. No prior knowledge is assumed on this workshop.
About the course
Delivering high quality service and performance is the name of the game for public sector and not for profit making organisations. Marketers in these complex and dynamic sectors require skills and knowledge that combine marketing strategy and tactics to successfully manage, adapt and deliver best marketing practice.
Apply the basic concepts and principles of marketing to become more customer and market-driven:
- Understand marketing terminology in the context of Public sector/NFP.
- Segmenting your market.
- Understand and develop an analysis of the marketing environment.
- Marketing planning templates and process.
- Multiple markets and stakeholder management.
- Understand the marketing mix and its application.
- Discriminate between good and bad marketing practice.
Richard is a highly qualified and experienced trainer/ practitioner actively involved in marketing education, training and facilitation for a range of UK and international clients in a variety of business sectors. His main interest lies in improving professional marketing standards, with a partic...
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.