Fundamentals of Marketing for NFP and Public Sector
The Chartered Institute of Marketing
What are the topics?
The Chartered Institute of Marketing
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Full disclaimer.Who should attend
Public sector or not for profit making marketing team members or experienced marketers new to these sectors, or seasoned employees new to marketing. Managers and employees involved in service development, service delivery and relationship management. Its focus is on tactical execution aligned to an organisations overall goals and strategy. No prior knowledge is assumed on this workshop.
About the course
Delivering high quality service and performance is the name of the game for public sector and not for profit making organisations. Marketers in these complex and dynamic sectors require skills and knowledge that combine marketing strategy and tactics to successfully manage, adapt and deliver best marketing practice.
Learning outcomes
Apply the basic concepts and principles of marketing to become more customer and market-driven:
- Understand marketing terminology in the context of Public sector/NFP.
- Segmenting your market.
- Understand and develop an analysis of the marketing environment.
- Marketing planning templates and process.
- Multiple markets and stakeholder management.
- Understand the marketing mix and its application.
- Discriminate between good and bad marketing practice.
Experts
Richard Mayer
Richard is a highly qualified and experienced trainer/ practitioner actively involved in marketing education, training and facilitation for a range of UK and international clients in a variety of business sectors. His main interest lies in improving professional marketing standards, with a partic...
Fundamentals of Marketing for NFP and Public Sector at The Chartered Institute of Marketing
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