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The Chartered Institute of Marketing

Fundamentals of Marketing for NFP and Public Sector

Nov 28, 2019
London, United Kingdom
GBP 595 ≈USD 759
GBP 595 per day
May 15, 2020
London, United Kingdom
GBP 595 ≈USD 759
GBP 595 per day

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Delivering high quality service and performance is the name of the game for public sector and not for profit making organisations. Marketers in these complex and dynamic sectors require skills and knowledge that combine marketing strategy and tactics to successfully manage, adapt and deliver best marketing practice.

Learning outcomes

Apply the basic concepts and principles of marketing to become more customer and market-driven:

  • Understand marketing terminology in the context of Public sector/NFP.
  • Segmenting your market.
  • Understand and develop an analysis of the marketing environment.
  • Marketing planning templates and process.
  • Multiple markets and stakeholder management.
  • Understand the marketing mix and its application.
  • Discriminate between good and bad marketing practice.

Who should attend

Public sector or not for profit making marketing team members or experienced marketers new to these sectors, or seasoned employees new to marketing. Managers and employees involved in service development, service delivery and relationship management. Its focus is on tactical execution aligned to an organisations overall goals and strategy. No prior knowledge is assumed on this workshop.


Richard is a highly qualified and experienced trainer/ practitioner actively involved in marketing education, training and facilitation for a range of UK and international clients in a variety of business sectors. His main interest lies in improving professional marketing standards, with a partic...

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