How to Write a Marketing Plan

The Chartered Institute of Marketing

How long?

  • 2 days
  • online

What are the topics?

The Chartered Institute of Marketing

Disclaimer

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Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Read more about Strategy

In order to keep the company that you are managing or your own business competitive, you need to have a clear plan of action, in other words, you must...

Who should attend

This course is suitable for marketing managers seeking to develop or improve their marketing planning process and skills.

About the course

This workshop provides a practical guide to building a marketing plan that can be tailored to your own organisation.

During the session you will work through a traditional marketing planning framework, including: PESTLE analysis, objective setting, strategy development and ROI calculations. You will understand why a structured planning process is important, as is the involvement of key stakeholders to help focus attention on the investment and resources required.

Learning outcomes

  • What to include in a comprehensive marketing plan
  • How to develop a more streamlined and effective planning process
  • How to analyse current / future external market environments
  • Understand the shifts in changing business models
  • Trends in customer behaviour and customer journey planning
  • How to generate a meaningful and useful TOWS
  • Developing strategic priorities and focus to deliver business goals
  • Audience segmentation and persona-based targeting strategies
  • Develop a brand positioning strategy to drive clear communications
  • How to develop targeted value propositions
  • The tactical deployment of the marketing plan against objectives
  • Create an evaluation framework and meaningful KPI’s

Experts

Richard Mayer

Richard is a highly qualified and experienced trainer/ practitioner actively involved in marketing education, training and facilitation for a range of UK and international clients in a variety of business sectors. His main interest lies in improving professional marketing standards, with a partic...

How to Write a Marketing Plan at The Chartered Institute of Marketing

From  GBP 899$1,293

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Read more about Strategy

Strategy courses contain a large amount of practice. You will be able to analyze the company's performance and make a strategic development plan. All practices are based on real cases that each of you may encounter. The courses will also introduce yo...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.