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The Chartered Institute of Marketing

Fundamentals of Marketing

Sep 4, 2019
London, United Kingdom
GBP 595 ≈USD 723
GBP 595 per day
Oct 4, 2019
London, United Kingdom
GBP 595 ≈USD 723
GBP 595 per day
Nov 5, 2019
London, United Kingdom
GBP 595 ≈USD 723
GBP 595 per day
+3 more options

How it works

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Description

Marketing is critical in delivering high quality and differentiated products and services that deliver value to targeted intermediaries and end users. This workshop highlights the growing importance of marketing in organisations today. It will introduce you to the key principles of marketing and demonstrate how these can be applied to improve marketing effectiveness and your organisation’s performance.

Learning outcomes

  • Understand what marketing is and how it improves your organisation’s profitability and competitiveness.
  • Participate with increased confidence in the work of your department, by understanding the role and importance of marketing within your organisation.
  • Develop an understanding of marketing skills and knowledge that combine principles of marketing strategy and tactics to successfully manage and deliver marketing plans.
  • This knowledge of marketing principles can be used to support your future career development.

Who should attend

If you are newly appointed to a marketing function (less than two years’ experience), or within another function wanting to understand your relationship with the marketing department and help them to contribute more to the marketing strategy, this is the workshop for you. Directors and managers of smaller firms will gain an insight into the value of marketing for their situation. No prior knowledge of marketing is required for this workshop.

Experts

Richard is a highly qualified and experienced trainer/ practitioner actively involved in marketing education, training and facilitation for a range of UK and international clients in a variety of business sectors. His main interest lies in improving professional marketing standards, with a partic...