Fundamentals of Marketing
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Marketing is critical in delivering high quality and differentiated products and services that deliver value to targeted intermediaries and end users. This workshop highlights the growing importance of marketing in organisations today. It will introduce you to the key principles of marketing and demonstrate how these can be applied to improve marketing effectiveness and your organisation’s performance.
- Understand what marketing is and how it improves your organisation’s profitability and competitiveness.
- Participate with increased confidence in the work of your department, by understanding the role and importance of marketing within your organisation.
- Develop an understanding of marketing skills and knowledge that combine principles of marketing strategy and tactics to successfully manage and deliver marketing plans.
- This knowledge of marketing principles can be used to support your future career development.
Who should attend
If you are newly appointed to a marketing function (less than two years’ experience), or within another function wanting to understand your relationship with the marketing department and help them to contribute more to the marketing strategy, this is the workshop for you. Directors and managers of smaller firms will gain an insight into the value of marketing for their situation. No prior knowledge of marketing is required for this workshop.