Fundamentals of Marketing

The Chartered Institute of Marketing

How long?

  • 1 day
  • online, in person

What are the topics?

The Chartered Institute of Marketing

Disclaimer

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Full disclaimer.

Who should attend

If you are newly appointed to a marketing function (less than two years’ experience), or within another function wanting to understand your relationship with the marketing department and help them to contribute more to the marketing strategy, this is the workshop for you. Directors and managers of smaller firms will gain an insight into the value of marketing for their situation. No prior knowledge of marketing is required for this workshop.

About the course

Marketing is critical in delivering high quality and differentiated products and services that deliver value to targeted intermediaries and end users. This workshop highlights the growing importance of marketing in organisations today. It will introduce you to the key principles of marketing and demonstrate how these can be applied to improve marketing effectiveness and your organisation’s performance.

Learning outcomes

  • Understand what marketing is and how it improves your organisation’s profitability and competitiveness.
  • Participate with increased confidence in the work of your department, by understanding the role and importance of marketing within your organisation.
  • Develop an understanding of marketing skills and knowledge that combine principles of marketing strategy and tactics to successfully manage and deliver marketing plans.
  • This knowledge of marketing principles can be used to support your future career development.

Experts

Richard Mayer

Richard is a highly qualified and experienced trainer/ practitioner actively involved in marketing education, training and facilitation for a range of UK and international clients in a variety of business sectors. His main interest lies in improving professional marketing standards, with a partic...

Fundamentals of Marketing at The Chartered Institute of Marketing

From  595 GBP$772

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.