Polina Buchan

Seasoned marketer with years of brand management experience: at Procter & Gamble across a variety of brands, at TD Bank Group, as well as in entrepreneurial and non-profit contexts.

Skills

Brand Management, Marketing Strategy, Marketing Communications, Marketing Management, Project Management, Consumer Products, Brand Equity, Competitive Analysis, Advertising, Digital Marketing, Online Advertising, Direct Marketing, Social Media Marketing, Social Media, Strategic Planning, Shopper Marketing, Market Research, Product Marketing, Marketing, Consumer Behaviour, Consumer Insight, Board of Directors..., Cross-functional Team..., Marketing Research, Market Planning

Experience

• Professor of Marketing
  St. Lawrence College

• Professor of Marketing
  Centennial College

• Instructor, Marketing
  Ryerson University

• TD

  • Marketing Planning, Everyday Banking & Segmentation
    
  • Marketing Planning, Diversity

• Procter & Gamble

  • Brand Manager, Oral-B & Crest Whitestrips
  • Brand Manager, Fabric Care
  • Business Manager, Multi-brand Innovation
  • Assistant Brand Manager - Pringles

• Marketing and Media Relations
  TerraCycle

Education

• York University - Schulich School of Business
  Master of Business Administration (M.B.A.), Marketing, A average, Dean's Honour List

• University of Toronto - Ontario Institute for Studies in Education
  Certificate in Adult Learning & Development

• Canadian College of Educators
  Certificate in Teaching English to Speakers of Other Languages, Teaching English as a Second or Foreign Language/ESL Language Instructor

• Ryerson University
  Teaching Adult Learners Online Certificate

• York University, Faculty of Education
  Teaching & Learning in Post-Secondary Education, final grade A+

• York University - Schulich School of Business
  Non-profit Board Leadership Workshop, Social Sector Management Program

• York University - Schulich School of Business
  iBBA, Marketing, A average, Dean's Honour List

• EM Strasbourg Business School
  Marketing, International Strategy, French