Interview with Paul A. Argenti, Tuck School of Business and CE Advisory Board


Tuck School of Business at Dartmouth
Professor of Corporate Communication

Paul Argenti's recent research on social media extends his expertise in corporate communications, strategy formulation and execution, corporate reputation, and corporate social responsibility—issues on which he consults for corporations and nonprofit organizations. He teaches the core course Analysis for General Managers and the electives Corporate Communication and Corporate Responsibility.

Current Research Topics

  • Strategy implementation through communication
  • Reputational risk
  • Corporate social responsibility
  • Corporate values

Professional Activities

Academic positions

  • Tuck School of Business, 1981–present
  • Visiting Professor, Singapore Management University, 2011–present
  • Visiting Professor, Erasmus University, Rotterdam, 2001–present
  • Visiting Professor, Columbia Business School/London Business School, 2007
  • Visiting Professor, Singapore Management University, 2003–05
  • Visiting Professor, Helsinki School of Economics, 1991–95
  • Visiting Professor, International University of Japan, 1989–92
  • Associate in communication, Harvard Business School, 1977–79

Board memberships

  • Reputation Advisory Council, Novartis, 2011–present
  • Corporate Communications Institute, 2004–present
  • Arthur W. Page Society, 2003–present

Editorial positions

  • Associate Editor, Corporate Reputation Review
  • Editorial Board, Document Design


  • Pathfinder Award for research, Institute for Public Relations, 2006
  • Grand prize (as faculty advisor), Case Study Competition in Corporate Communications, Arthur W. Page Society, 2005
  • Distinguished Publication Award for The Power of Corporate Communication, Association for Business Communication, 2003
  • Communication department ranked number one by U.S.News & World Report, 1994
  • Fulbright Fellowship, 1987

Selected Publications

  • Strategic Communication in the C-Suite, International Journal of Business Communication, 54(2), 2017
  • The Crisis Communications Playbook: What GM’s Mary Barra (and Every Leader) Needs to Know, Harvard Business Review, March 2014
  • CVS's Lesson: Carpe Diem, Harvard Business Review, February 2014
  • Joe Paterno, the Public Interest, and Managing Risk, Harvard Business Review, July 2012
  • With J. Lytton-Hitchins and R. Verity, "The Good, the Bad, and the Trustworthy," Strategy+Business, 61, 2010
  • With C.M. Barnes, Digital Strategies for Powerful Corporate Communications, McGraw-Hill, 2009
  • Strategic Corporate Communication, McGraw-Hill, 2009
  • Corporate Communication, fifth edition, Irwin/McGraw-Hill, 2009
  • "Communications and Business Value: Measuring the Link," Journal of Business Strategy, November 2006
  • With T. Haley, "Get Your Act Together," Harvard Business Review, October 2006
  • With R. Howell and K. Beck, "The Strategic Communication Imperative," MIT Sloan Management Review, 46(3), Spring 2005
  • "Collaborating with Activists: How Starbucks Works with NGOs," California Management Review, 47(1), Fall 2004
  • "Crisis Communication: Lessons from 9/11," Harvard Business Review, December 2002

Read about executive education

Other experts

Biography Aaron Tenenbein is a Professor of Statistics and is both the Faculty Director of the Executive MBA Program and Director of the Actuarial Science Program at New York University Stern School of Business. Professor Tenenbein teaches courses in Mathematics of Investment, Introduction to the...
Research Dr. Nagarajan is a faculty member in the Corporate Strategy and International Business department at the Ross School of Business at the University of Michigan.  Her primary research interests include the study of emerging industries, technology strategy, and the competitive implicatio...
Overview Email: Telephone: +44 (0161) 306 0283 My office is room 110d on the first floor of the Zochonis Building. Division of Psychology and Mental Health The University of Manchester Zochonis Building Brunswick Street Manchester M13 9PL   My core activit...