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About the course
A week-long program for seasoned corporate communication executives to learn, explore, and share leading practices to operate effectively in a global marketplace.
Taught by Columbia University thought leaders in the field of strategic communication, Strategic Communication: International Perspectives enables seasoned corporate communication executives to share best practices and understand the importance of operating through a strategic lens.
Participants in this intensive program will learn how to respond to the challenges and opportunities presented by operating in a global marketplace, and acquire thinking habits to offer superior strategic counsel to internal and external constituents.
What You Will Learn
- Develop a strategic mindset for communication
- Deploy effective crisis communication
- Develop employee communication as a strategic capability
- Understand the changing social media landscape
- Build cross-cultural intelligence
- Use the power of corporate communication to enhance reputation
- Align leadership and personal responsibility
Among the subjects covered in the daily sessions:
Strong foundation and understanding of how to be truly strategic and apply to daily practice. How to recognize the differences between short-term communication objectives and longer-lasting, organization-defining decisions and actions.
The authentic enterprise. How to be an organization that values reputation. Steps that leaders can take to translate their values into behavior and strategy and shape their corporate culture.
Crisis simulations are used to demonstrate the importance of ethical reasoning in developing a crisis plan and in identifying various publics to create effective targeted messages. How to frame a story for the news media and rebuilding trust after a crisis.
The opportunities, challenges, and issues relevant to dealing proactively and reactively with a global network of stakeholders and to manage internal communication for different situations, industries and locations.
Examine the way corporate communication is practiced today and the future of the Chief Communications Officer in leading the company to define and activate values.
Directing Global Teams
How cultural values in different parts of the world affect global communication programs, and how global organizations must understand and prepare for these differences.
How to identify the best use of social media for your organization, and to develop an appropriate framework for managing it.
Core principals behind strategic media interviewing and responding to questions in a live Q&A. Techniques for controlling the direction and flow of a media interview.
Who should attend
Executives with at least seven years of experience and global responsibilities in communication, media relations, or PR
Trust the experts
Bio Paul Argenti's recent research on social media extends his expertise in corporate communications, strategy formulation and execution, corporate reputation, and corporate social responsibility—issues on which he consults for corporations and nonprofit organizations. He teaches the core course...
Dr. Rebecca Heino, Senior Lecturer, was previously a Teaching Faculty of Management at the McDonough School of Business at Georgetown University and continues as an affiliate. Dr. Heino teaches courses in leading teams, management communication, social intelligence, leading change, critical conv...
Peter Hirsch is a strategic communications counselor with more than 25 years experience in corporate image, financial communications and crisis management. His clients have included a diverse group of global multinationals including AstraZeneca, Bank of Tokyo, FTSE, Fujitsu, GlaxoSmithKline, HP, ...
Tony Lederer is an international marketing and communications consultant who provides creative, strategic counsel on how to build brands, build relationships with consumers, and grow sales. He has been at the cutting edge of technology and social media. While living in London, he was part of the...
Ethan McCarty is the CEO of Integral Communications Group, a consultancy that enables international brands to engage, inspire and activate employees on behalf of their employers. Previously, he was Global Head of Employee and Innovation Communications for Bloomberg LP. where he led a team of int...
In the Baruch College, CUNY Marxe School of Public and International Affairs, Don Waisanen teaches courses and workshops in public communication, including executive speech training, communication strategy, and seminars on storytelling, leadership/management, and improvisation. All of Waisanen’s...