Crisis Communication

Every organisation must deal with - and communicate about - internal and external crises. But how can you identify and prevent a crisis from happening? And what is the best way to manage a crisis that already exists?

This three-day Master Class will cover all aspects of crisis communication, including: general communication strategy, crisis definition, crisis anticipation, crisis preparation, effective communication during a crisis, and finally, crisis prevention.

Format

A combination of lectures, real-life case discussions, video clips, and interactive exercises are used to teach this material in a highly engaging manner. The programme is led by prof. Paul Argenti, a world-renowned expert in corporate communication.

Day 1 focuses on:

• The strategy behind all communications
• The changing environment for businesses
• Crisis communication framework
• 2 case studies

Day 2 focuses on:

• Communicating during a crisis
• Communicating following a crisis
• 2 case studies

Day 3 focuses on:

• Corporate responsibility, and how it can lead to as well as prevent crises
• Reputation risk analysis framework
• Case study

Key benefits

By participating in this course, you will:

learn how to identify crises, and become familiar with crisis characteristics

• learn common mistakes that lead to crisis escalation
• become familiar with specific tools to apply before, during, and after a crisis hits, as well as some general frameworks that will help you conquer a crisis situation, and ideally, prevent crises from happening in the first place
• learn how to anticipate potential risk areas ahead of time, and as a result, behave more proactively once a crisis does, in fact, strike
• distinguish between different communication channels when sending a message to employees, consumers, and the media at large during high-pressure crisis times
• think strategically about communication and become more confident in dealing with all aspects of crisis communication.