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About the course
It’s essential that communications professionals first understand what managers and directors are trying to achieve – and the processes in the business – before they are able to communicate this information effectively throughout the organisation. This requires a good understanding of general management. You will perform detailed analyses of a range of business cases to aid your understanding; each one focuses on a different functional area of management.
The value of the general management perspective becomes particularly clear to communicators when running a function (like Media Relations) or department (like Corporate Communication); for it is here that the interplay of different functional imperatives—with their often conflicting views—becomes most apparent. Thus, this course focuses on the challenge of effectively combining the requirements of each functional area with the overall needs of the enterprise.
The general manager is responsible for the management of the function or department. He or she is ultimately responsible for the success or failure of the area of the organization—whether it is for-profit or not, whether it is domestic or international, whether it is small or large. Thus, general managers throughout the organization can include CEOs, entrepreneurs in start-ups, leaders of business units in larger companies, executive directors of charitable organizations, presidents and prime ministers of countries, and, for the purposes of this course, heads of corporate communication departments or functions. General managers are also leaders—the people who set the organizational purpose and create an environment where success happens.
The job of the general manager as leader requires proficiency in three important and distinct areas:
- Critical thinking (about various strategies and business models);
- Innovation and creativity (by exploring opportunities, understanding discontinuities, and crafting strategy);
Although we rely on frameworks to guide our thinking wherever possible, there is a certain "messiness" in the general manager’s job that cannot be ignored.
The complexity and responsibility of the general manager’s job make it one of the most important in an organization. Accordingly, many, perhaps most, students will aspire to such positions at some point in their career. This course will lay a foundation about the general manager’s job that can be built on throughout the rest of your career.
Who should attend
The Leadership & Communication course is designed for:
- Corporate communication professionals
- General managers
- Executives, consultants, analysts
This executive-level course offers working professionals, at least three years of relevant work experience, a highly flexible learning experience that fosters leadership, strategic thinking and corporate responsibility.
The programme focuses on your professional experience through collaborative-style learning and business problem-solving to facilitate your career progression.
Trust the experts
Bio Paul Argenti's recent research on social media extends his expertise in corporate communications, strategy formulation and execution, corporate reputation, and corporate social responsibility—issues on which he consults for corporations and nonprofit organizations. He teaches the core course...