Nigel Pearcy
at The Chartered Institute of Marketing
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- The Chartered Institute of Marketing
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Biography
The Chartered Institute of Marketing
Nigel worked for over 20 years in digital and off-line marketing communication, encompassing design, branding, DM, advertising and promotional fields. He has held MD & CEO positions for leading Independent and Group European & Worldwide marketing services businesses, managing and motivating up to 125 staff at a time.
He has spent much of his time working at board level with international companies including Heinz, Burger King, Mercedes-Benz, BP, Danone, BT Cellnet/O2, Wella, Black & Decker & IBM on maximising their brand, marketing & communication efforts to generate extra sales and profits. His work has been recognised with many international marketing, promotional, sponsorship and DM effectiveness awards.
Additionally he has held a directorship for the MCCA industry body, been a guest speaker at The Institute of Practitioners in Advertising and provided training for the Chartered Institute of Marketing and the Institute of Credit Management.
Nigel believes in achieving commercial and profitable growth of businesses and their staff; through good business planning and modelling, effective management, marketing and training to ensure delivery for all stakeholders.
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