B2B Marketing Communications

The Chartered Institute of Marketing

How long?

  • 1 day
  • online

The Chartered Institute of Marketing

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Who should attend

This course is designed for marketing professionals, seeking greater planning and operational knowledge, results and value from their B2B marketing campaigns.

About the course

Creating and managing impactful B2B marketing communications that meet marketing and sales objectives requires a clear strategic, creative and often tactical approach. This course focuses on helping B2B marketing professionals create and manage focused communications that achieve the bigger picture, with a clear approach and process that delivers great business results from prospecting for new qualified leads through to generating sales and building longer-term relationships.

Learning outcomes

• Understand how and what creates impactful B2B communications that deliver great results

• Develop your B2B communications plan around a simple 5 step strategic process

• Gain a focus around clear insights, funnel targeting and well qualified lead generation

• Understand how to gain traction with high-value customer personas and life-cycle journey mapping

• Develop test communications and impactful messaging that create sales and behaviour change

• Understand the media value chain and how digital and offline channel integration creates greater value

• Learn how to gain an accountable ROMI performance measurement for your campaigns

Experts

Nigel Pearcy

Nigel worked for over 20 years in digital and off-line marketing communication, encompassing design, branding, DM, advertising and promotional fields. He has held MD & CEO positions for leading Independent and Group European & Worldwide marketing services businesses, managing and motivati...

B2B Marketing Communications at The Chartered Institute of Marketing

From  GBP 475$672

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Finance

During Finance courses, you will get acquainted with a huge number of financial analyst tools and learn how to work with them. So, you will learn how to make and analyze financial reporting, calculate the main financial indicators of the company and ...

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During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

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