Nico Neumann

Nico Neumann joined Melbourne Business School in 2017 as an Assistant Professor and Fellow for the Centre for Business Analytics.

Nico's research and work expertise revolves around marketing automation, business analytics and marketing measurement. Nico has published in top tier academic journals (Marketing Science, Journal of Retailing, Journal of Consumer Psychology) and is a frequently invited keynote speaker at leading industry events (e.g., Programmatic Summit, Data Strategy Symposium, Ad Tech Sydney, Programmatic IO).

He is also a regular contributor to AdExchanger as well as other trade press columns (AdNews, Mumbrella). Before joining MBS, Nico worked for Accenture Management Consulting, Datalicious, IPG Mediabrands and the Institute for Choice (University of South Australia).

Nico teaches Marketing Analytics for the Master of Business Analytics program, Marketing Communications for the MBA program and Executive Education.

Specialisation:

Marketing, Statistics & Econometrics, Analytics

Topics:

Marketing & Business Analytics, Marketing Communications, Experimentation and Causal Analytics, Marketing Measurement, Meta-analysis

Education

• Doctor of Philosophy (Ph.D.) University of New South Wales (2009 — 2014)
• Visiting fellow in the marketing department Northwestern University - Kellogg School of Management
• University of New South Wales (2007 — 2008)
• Master's degree in Business Administration and Engineering (Dipl.-Wirtschaftsingenieur) Technische Universität Kaiserslautern (2001 — 2008)
• Imperial College London (2007 — 2007)
• Queen's University (2004 — 2004)