Ned Welch

Ned Welch is an Adjunct Professor and Executive in Residence at Rotman and an expert in using insights from behavioral economics and consumer psychology to help manufacturers, marketers, and investors make better decisions.

Before joining Rotman, Ned held Senior Design Director and Senior Expert roles at McKinsey & Co.’s Marketing Practice and at McKinsey Design, where he led clients and consulting teams on topics related to insight-driven product development, innovation, product and pricing optimization, and customer strategy.

Ned holds MS and PhD degrees in Behavioral Decision Theory from Carnegie Mellon University.

Education

• PhD Carnegie Mellon University (1992 — 1999)
• BA University of Michigan (1985 — 1989)

Companies

• Adjunct Professor, Executive in Residence University of Toronto - Rotman School of Management (2019)
• Senior Expert and Senior Design Director McKinsey & Co. (2003 — 2019)
• Senior Associate Mercer Management Consulting (1999 — 2003)