Melaina Vinski

Melaina is a behavioural science and behaviour change specialist with over a decade of experience in the experimental study of cognitive neuroscience and human behaviour, and over eight years of experience crafting evidence-based solutions on sustainability, stakeholder management, reputation risk, issues management, operational model design, and behaviour change.

As the former Behavioural Insights lead for PwC Canada and the current lead of Behavioural Science at IBM, Melaina is recognized as a leading expert in weaving behavioural science within traditional problem-solving paradigms to tackle some of the toughest challenges facing business and society. She holds a degree in Cognitive Neuropsychology and Business from the University of Guelph and a Masters and PhD in Cognitive Neuropsychology from McMaster University.

Experience

• IBM
  • Associate Partner, Head of Behavioural Science and Cognitive & Analytics Practice 2021 –
  • Associate Partner, Head of Behavioural Science 2021 – 2021
• PwC Canada
  • Behavioural Science Practice Lead, Senior Director 2018 – 2021
  • Behavioural Science Practice Lead, Manager 2017 – 2018
  • Behavioural Science Practice Lead, Senior Associate 2016 – 2017
• GlobeScan - Sustainability & Social Responsibility Strategy Consultant 2013 – 2015

Education

• McMaster University PhD Cognitive Neuropsychology 2010 – 2014
• Max Planck Society Institute for Human Brain and Cognitive Neuroscience | Visiting Scholar Cognitive Science 2012
• McMaster University MSc Cognitive Neuropsychology 2009 – 2010
• Háskóli Íslands BAH - Honours Thesis Circadian Research 2009
• University of Guelph BAH Department of Neuroscience and Applied Cognitive Science (Psychology) 2004 – 2008