Lin Song

Education

• 1982.9-1985.7 Master, Plant Physiology, Department of Biology, Peking University
• 1978.10-1982.7 Bachelor, Plant Physiology, Department of Biology, Peking University

Working Experiences

• 2005.9-Present Department of Marketing, Renmin Business School, Renmin University of China
• 2001.9-2005.8 Department of Commodity Science, School of Environment, Renmin University of China
• 1988.9-2001.8 Department of Commodity Science, Renmin University of China
• 1985.9-1988.8 Department of Trade Economics, Renmin University of China

Research Interests

Marketing, Commodity Science

Courses

Marketing

Selected Academic Articles:

• Research on Problems and Countermeasures of Employee Motivation in Small and Medium-sized Enterprises in China, Consume Guide, No.6 (2014);
• Research on Brand Image Building Based on Visual Marketing Enterprises, China Business, No.20 (2014);
• The Enlightenment of WAL-MART Supply Chain Procurement Management Mode to China's Retail Industry, China Business, No.7;
• Research on Marketing Channel and Marketing Strategy of iPhone, Modern Business, No.9 (2012);
• Research on Marketing Strategy of Specialty Products in Tourist Destinations, Modern Business, No.2 (2012).