Leon Lim

Lim Leon Gim is an Assistant Professor in Marketing at Tilburg University. She received both her Ph.D. in Business (Marketing) and her B.Sc. in Economics from Singapore Management University.

Dr. Lim’s research interests lie primarily in the examination of the outcomes of marketing actions from the perspectives of different stakeholders. Specifically, she is particularly interested in investigating the accountability and/or financial impact of marketing actions such as pricing, customer satisfaction, mergers and acquisitions, and vertical integration. Her other research interests include marketing information disclosure, retail bankruptcies, controversial and digital marketing. The papers that she worked on have been presented at various international conferences, such as the ISMS Marketing Science Conference, as well as the EMAC Annual Conference, and published in leading marketing journals, including the Journal of Marketing and the International Journal of Research in Marketing.

Expertise

Dr. Lim is also an ad-hoc reviewer for various international conferences such as the AMA Global SIG, the EMAC Annual and Regional Conferences, the Summer AMA, and for leading marketing journals such as the Journal of Marketing Research and the International Journal of Research in Marketing.

Teaching

Dr. Lim’s teaching experiences include general marketing courses such as marketing research, and marketing electives such as services marketing and digital marketing. She is also currently supervising thesis projects of students from the Master in Marketing Management and the Master in Marketing Analytics programs at Tilburg University.

Education

• Visiting Ph.D. Student Tilburg University (2015 — 2015)
• Bachelor of Science Singapore Management University (2009 — 2013)
• Exchange Student Nanyang Technological University (2012 — 2012)

Companies

• Assistant Professor Tilburg University (2018)
• PHD Candidate SMU - Singapore Management University (2013 — 2018)