Koyi Wu

Koyi has a proven record of winning 150+ local & international digital marketing awards. With 12+ years of experience, Koyi has constantly being interviewed by the industry from time to time. In 2017, Koyi attended an exclusive interview conducted by LinkedIn Global. In 2014, she was being awarded as "Greater China Young Achiever of the Year" and "40 Under 40" from Campaign Asia. In short, Koyi is a digital pioneer who can initiate first-in-market yet effective digital ideas for leading brands and her name “Koyi Wu” is being searchable across internet.

She is currently a part-time lecturer (since 2014) specialized in Digital Marketing at HKUSPACE. Plus, she is also an investor of YiShi Café & Bar. Prior to that, Koyi was the Head of Digital at Starcom, OMD & MediaCom whereas the Channel & Content Director at mcgarrybowen, a newly created role to drive the integration between media & creative.

Experience

Part Time Lecturer, Digital Marketing
HKU SPACE

Consultant
KoyiWu Co

Head of Digital
Starcom

Head of Digital
MediaCom

Channel & Content Director, Digital
dentsu mcgarrybowen

OMD Hong Kong
Head of Digital
Digital Business Director
Associate Director, Mobile
Digital Manager

Associate Business Manager
AsiaPac Net Media Limited

Account Coordinator
Ogilvy

Education

• City University of Hong Kong
  Bachelor of Business Administration (BBA), China Business, Marketing

• Schulich School of Business - York University
  Exchange Program at Canada