Katherine Scheibli

With a breadth and depth of experience across marketing disciplines, geographies and sectors, Katherine has helped business and marketing leaders define their company purpose and values, create compelling value propositions and develop successful go-to-market strategies. For over 20 years, she has consistently delivered results for her clients but what sets her apart is her commitment to value creation and ability to inspire broader teams with a clear vision and objectives.

AREAS OF EXPERTISE

• Organisational purpose and values definition
• End-to-end marketing and brand strategy, planning and implementation
• Brand portfolio strategy
• Value proposition development
• Strategic planning workshop design and facilitation
• Business-brand alignment
• Customer experience platform design, deployment and ongoing management
• Strategic marketing and brand training

Education

• Bachelor of Arts (B.A.) The University of British Columbia (1983 — 1986)

Companies

• Managing Director, Lead Consultant and Facilitator LeapQ (2016)
• Director Scheibli Consulting (2016)
• Guest Lecturer NYU Stern School of Business (2018 — 2018)
• Director of Client Services, Head of Strategy Them London (2007 — 2015)
• Freelance strategic consultant Communique 360 (2007 — 2007)
• Global Client Services Director Ogilvy London (2006 — 2007)
• Regional Client Service Director Ogilvy London (2005 — 2006)
• Senior Partner Ogilvy Toronto (1996 — 2004)
• Account Supervisor Due North Communications (1993 — 1996)