Jose Rigueiro
Professor Pharmaceutical Marketing / Marketing students mentor
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Jose Manuel Rigueiro, general manager of the Spanish affiliate of Actelion, discusses the lack of trust between health authorities and the industry and the challenges of launching new orphan drugs in such a fragmented healthcare system. He highlights the successful launch of Uptravi® and his commitment to avoid business disruption during the complex integration process following J&J’s USD 30 billion acquisition of the Swiss company.
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