José Arcos

Associate Professor of Brand Management for Executive MBA and Executive Education programs.

Education

• Bachelor of Business Administration and MBA ESADE Business School (1984 — 1989)
• Program of International Management Brandeis International Business School (1989 — 1989)
• Program of Interantional Management FGV - Fundação Getulio Vargas (1988 — 1989)
• EGB-BUP-COU San Ignacio - Jesuitas Sarriá (1975 — 1984)

Companies

• Founder CEO THE DIGITAL WIZARD (2013)
• Founder and Managing Partner IMAGE DE MARQUE (1998)
• Associate Professor ESADE (2009 — 2011)
• Advisory Board Member Asociación de Marketing de España - Asociación MKT (2009 — 2011)
• Managing Director LAVINIA TC (2000 — 2002)
• Innovation Manager NESTLE ESPAÑA (1996 — 1998)
• Associate Marketing Manager Cereal Partners Worldwide (Nestlé & General Mills) (1993 — 1996)
• Product Manager and other comercial positions Nestlé (1990 — 1993)

Skills

• Brand Development
• Online Marketing
• Social Media

Other

Media Planning, Brand Architecture, Online Advertising, Marketing Communications, Digital Strategy, Corporate Branding, Corporate Communications, New Media, Web Marketing, Entrepreneurship, Digital Marketing, Branding & Identity, Content Strategy, Marketing, Digital Media, Brand Management, Marketing Strategy