Jeff Eyet
Lecturer Institute for Business Innovation | Entrepreneurship & Innovation at Haas School of Business
Biography
Haas School of Business
About
Jeff Eyet is a radical diverger who lives for the “aha!” moments found in extreme use cases that inform and enhance the core user experience. He brings the same curiosity to the classroom learning alongside his students in Fundamentals of Design Thinking and Haas@Work. Outside of Haas, he is the co-founder of The Berkeley Innovation Group (big), using design thinking as the engine of corporate innovation. His strategy clients include Google, the State of California’s Office of Digital Innovation, MURAL, Sonic Foundry, the Oakland A’s baseball team, and Recology.
He holds an MBA from UC Berkeley’s Haas School of Business and a Bachelor of Science degree in Finance from the University of Maryland, College Park.
Expertise and Research Interests
- Design Thinking
- Corporate Innovation
- Design in Healthcare
- Sustainable Innovation
Selected Papers and Publications
- Crowe, Byron et al. “To Improve Quality, Leverage Design.” BMJ quality & safety 31.1 (2021): 70–74. Web.
Teaching
- EWMBA 200P — Fundamentals of Design Thinking
- EWMBA 290H and MBA 290H — Haas @ Work
EDUCATION
- MBA, Haas School of Business, University of California, Berkeley
- BS, Finance, University of Maryland, College Park
Videos
Susana Benavidez Guest Lecture
The "Monday Morning" Challenge - Jeff Eyet, The Berkeley Innovation Group
Embracing Mural in the Classroom: An Interview with Jeff Eyet
The Future of You: Using Design Thinking to Plan Your Career
Read about executive education
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