James Munnelly

Head of Marketing at Bank of Ireland Group

My experience and deep interests:

• Branding & Communication

• Innovation

• Strategy

I am based in: Dublin

Born in Ireland my parents are farmers which probably explains why I love being outside a lot! 

I live in Dublin and about to start building a new home on the foothills of the Dublin mountains (the perfect mix of city and countryside).  Any advice and help most welcome! 

I''m a ‘marketing gun’. It''s been all I’ve ever really wanted to do. Secretly delighted by how broad and misunderstood the term marketing actually is.  I believe in the power of marketing and the importance of purpose and brand.  

I currently lead the marketing function of Bank of Ireland.  A role that has provided great opportunity to grow and develop as the organisation and our country has had to rebuild in the last few years. 

Spent a lot of the last number of years in financial services. Prior to that, I worked in Luxury Goods with Waterford Wedgwood.   

A favourite recent book is ‘Solve for Happy’ by Mo Gawdat the Chief Business Officer at Google X.  Worth a read if you haven''t done so already.

I enjoy gym 3 times a week (most weeks). I thrive on positive energy and love to break and rebuild.  Being a recent convert to ‘design thinking’ I’m fascinated by just how fast the world is changing. As a parent, I’m concerned but feel we are standing at the crossroads of a hugely important time.   

The quest for real purpose is something the organisations, communities and individuals constantly strive.