Ieva Martinaityte

Ieva believes that innovation is the answer to achieving competing goals in organisations. In her research Ieva looked at how creative behaviours effect organisations bottom line such as sales and customer satisfaction. She is passionate about helping individuals, teams and organisations to understand how to develop individual strategies, management practices and environment for productive creativity.

Ieva’s work examines the individual’s drive to engage in creative process and organisational factors that facilitate or inhibit this motivation. In her work Ieva tested how a creativity-oriented Human Resources Management system enables individual creativity through employee satisfaction of basic needs: autonomy, competency and relatedness. Ieva continues examining other competing motivational mechanisms, social factors and management practices that enhance or inhibit innovations in project teams.

Ieva received a PhD in Management from Aston Business School and joined the University of East Anglia as a Lecturer in Business and Management in July 2013. Prior to re-entering academia, Ieva spent several years in industry, working as a sales area manager in a pharmaceutical sector and later continued her career as an organisational consultant. Ieva presented her work at Academy of Management, Society for Industrial and Organisational Psychology, European Association of Work and Organisational Psychology conferences and is a member of these organisations.

Companies

• Assistant Professor in Organisational Behaviour Norwich Business School, University of East Anglia (2013)
• Creativity researcher in residence Dovetailed (2018 — 2021)
• Co-founder CambridgeSpace (2016 — 2017)
• Doctoral researcher Aston Business School (2009 — 2014)
• Associate Consultant OVC Consulting (2006 — 2013)
• Sessional lecturer Aston Business School (2010 — 2013)
• Intern Center for Creative Leadership (2011 — 2011)
• First Line Sales manager GlaxoSmithKline Lithuania (2004 — 2006)
• Sales Medical representative GlaxoSmithKline Lithuania (2003 — 2004)

Education

• PhD Aston University (2009 — 2014)
• MSc Aston University (2008 — 2009)