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The Chartered Institute of Marketing

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Big Data and your real customer- Graham Hansell, CIM Course Director

Biography

The Chartered Institute of Marketing
Course Director

Graham Hansell has over 18 years’ experience in digital marketing, originally working for the UK's first web directory and then as founder and owner of the UK's first website optimisation company. Graham is very experienced in planning and executing everything from short burst web campaigns through to large global digital marketing programmes. He excels in delivering his wide experience to delegates within an easy to understand framework and using practical real world examples.

Graham has built a formidable reputation as a leading authority on the planning, implementing and future direction of search and social marketing. He is currently the Course Director for The Chartered Institute of Marketing (CIM), running courses on Digital, Email, Social Media and Search Marketing. Graham’s strategic input and market guidance has enabled his clients to maximise on the commercial benefits of search and digital media. His long standing philosophy that “Profit by being Found” and methodology of planning across the Owned, Paid & Earned media has enabled his client’s to accomplish swift return on their Investment.

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