Google Analytics 4

The Chartered Institute of Marketing

The Chartered Institute of Marketing

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Full disclaimer.

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Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

Digital Marketing teams, SEOs, Website managers, Ecommerce managers, Google Ads Buyers. People attending should have previous experience of Google (Universal) Analytics.

About the course

The latest Google Analytics 4 update focuses on helping marketers improve their understanding of how customers interact with business and develop deeper insights into campaign ROI.

The key features include: 

  • Insights powered by artificial intelligence (AI)
  • Deeper audience integration with Google Ads
  • Customer lifecycle-framed reporting
  • More granular user data controls
  • Customer-centric data measurements 
  • New navigation and reporting
  • Cross domain measurements
  • Enhanced ecommerce reporting

This practical course will teach you how to get the most out of GA4 while working on live Google Analytics feeds from commercial websites.

Learning outcomes

  • What is Google Analytics 4 (GA4)?
  • How is it different from Google (Universal) Analytics?
  • Why setting up Google Analytics 4 now is important for 2021
  • How to setup GA4 to run along with Google (Universal) Analytics
  • How to use the next generation of reports to measure acquisition, engagement, monetisation and retention
  • How to create new conversion events
  • How to use the Analysis Hub to deep dive into your data using:
    • Cohort analysis
    • Funnel analysis
    • Segment overlap
    • Path analysis
    • User explorer
    • User lifetime
  • The Future of Google Analytics

The CIM experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Principles, Intermediate and Advanced.

Experts

Graham Hansell

Graham Hansell has over 18 years’ experience in digital marketing, originally working for the UK's first web directory and then as founder and owner of the UK's first website optimisation company. Graham is very experienced in planning and executing everything from short burst web campaigns throu...

Google Analytics 4 at The Chartered Institute of Marketing

From  GBP 475$671

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

What will you learn from Business Analytics courses? First of all, you will learn about the profession of a business analyst, his duties, and what such a specialist does. You will get various soft skills, such as organizing teamwork, for example, acc...

Read more about Digital Transformation

When it comes to imposing digital frameworks and technologies, whether you’re trying to optimize particular units or the entire organization, you need to minimize the collateral damage in order to have a greater effect. However, it's not always that ...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.