Search Engine Optimisation (SEO)

The Chartered Institute of Marketing

How long?

  • 1 day
  • online

What are the topics?

The Chartered Institute of Marketing

Disclaimer

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Full disclaimer.

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

Marketing or web managers and executives who are required to plan and implement an SEO program (B2B and B2C markets).

To maximise the value of the course, it is useful if delegates can access their own Google Search Console and Google Analytics accounts to apply their own data.

About the course

This practical training course shows you how to increase traffic to your website and improve your conversion rate.

  • Improve your website optimisation strategy
  • Enhance your SEO keyword research
  • Conduct a competitor keyword analysis
  • Build a SEO measurement framework
  • Improve your landing page optimisation
  • Develop your off page SEO tactics

We will show delegates how to use free SEO tools and search engine optimisation tactics to win new customers and create profitable and sustainable online business.

Learning outcomes

  • The four principle SEO signal groups that drive success in natural search
  • Keyword and SEO research
  • How to build a ROI model
  • Identifying the existing strengths of your website and how to improve them
  • Apportioning SEO spend
  • Collecting, measuring and managing SEO reporting
  • The right SEO mix for your market
  • Building your own SEO toolbox
  • SEO copywriting
  • Integrating social media and your SEO program
  • Selecting and working with an SEO
  • Improving SEO
  • Optimisation for web, video, shopping etc.

Experts

Graham Hansell

Graham Hansell has over 18 years’ experience in digital marketing, originally working for the UK's first web directory and then as founder and owner of the UK's first website optimisation company. Graham is very experienced in planning and executing everything from short burst web campaigns throu...

Search Engine Optimisation (SEO) at The Chartered Institute of Marketing

From  GBP 475$680

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Thank you for your application

We will contact the provider to ensure that seats are available and, if there is an admissions process, that you satisfy any requirements or prerequisites.

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.