PPC Google Ads

The Chartered Institute of Marketing

How long?

  • 1 day
  • online

What are the topics?

The Chartered Institute of Marketing

Disclaimer

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Full disclaimer.

Who should attend

Marketing or web managers who are required to plan and implement a PPC campaign in B2B or B2C markets.

About the course

This course shows how plan your PPC Google Ads campaigns and optimise performance.

Delegates will learn how to:

  • Restructure PPC marketing campaigns around Audience Insights
  • Gain Quick Wins from PPC advertising test and learn methodology
  • How to increase efficiency in PPC management
  • Gain better methods of working with a PPC agency
  • Utilise pay per click in mobile, shopping and image search.

Learning outcomes

  • Advanced paid per click search bidding that drive campaign success
  • The key influences on Google PPC management
  • How to reduce time spent doing PPC keyword research
  • Identify your best target audiences
  • Learn from and beat a PPC competitor
  • How to build an ROI model for Pay Per Click marketing
  • How to restructure your existing PPC campaigns for better results
  • Use attribution and set-up conversions for better results
  • Collecting, measuring and managing PPC reporting
  • Developing the right PPC advertising mix for your market
  • PPC ads copywriting with ETAs and CTAs
  • How to put together a workable Pay Per Click plan
  • How to select and work with a PPC agency
  • Using the right tools for PPC
  • Optimisation PPC for mobile and shopping

Experts

Graham Hansell

Graham Hansell has over 18 years’ experience in digital marketing, originally working for the UK's first web directory and then as founder and owner of the UK's first website optimisation company. Graham is very experienced in planning and executing everything from short burst web campaigns throu...

PPC Google Ads at The Chartered Institute of Marketing

From  625 GBP$818

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Thank you for your application

We will contact the provider to ensure that seats are available and, if there is an admissions process, that you satisfy any requirements or prerequisites.

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.