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The Chartered Institute of Marketing

How long?

  • 1 day
  • online

What are the topics?

The Chartered Institute of Marketing

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

Marketing or web managers who are required to plan and implement a PPC campaign in B2B or B2C markets.

About the course

This course shows how plan your PPC Google Ads campaigns and optimise performance.

Delegates will learn how to:

  • Restructure PPC marketing campaigns around Audience Insights
  • Gain Quick Wins from PPC advertising test and learn methodology
  • How to increase efficiency in PPC management
  • Gain better methods of working with a PPC agency
  • Utilise pay per click in mobile, shopping and image search.

Learning outcomes

  • Advanced paid per click search bidding that drive campaign success
  • The key influences on Google PPC management
  • How to reduce time spent doing PPC keyword research
  • Identify your best target audiences
  • Learn from and beat a PPC competitor
  • How to build an ROI model for Pay Per Click marketing
  • How to restructure your existing PPC campaigns for better results
  • Use attribution and set-up conversions for better results
  • Collecting, measuring and managing PPC reporting
  • Developing the right PPC advertising mix for your market
  • PPC ads copywriting with ETAs and CTAs
  • How to put together a workable Pay Per Click plan
  • How to select and work with a PPC agency
  • Using the right tools for PPC
  • Optimisation PPC for mobile and shopping

Experts

Graham Hansell

Graham Hansell has over 18 years’ experience in digital marketing, originally working for the UK's first web directory and then as founder and owner of the UK's first website optimisation company. Graham is very experienced in planning and executing everything from short burst web campaigns throu...

PPC Google Ads at The Chartered Institute of Marketing

From  GBP 475$681

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Thank you for your application

We will contact the provider to ensure that seats are available and, if there is an admissions process, that you satisfy any requirements or prerequisites.

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.