Frederic Martin

Frederic helps C-levels in multinationals and SMEs to develop new business strategies, roll-out marketing approaches and agile organisational set-ups, allowing them to prosper and develop internationally in digital times. By applying proven strategy models, articulating business development projects, helping transform marketing & sales organisation, Frederic successfully accompanies managers in their transition.

Professional background

Frederic brings 25 years of international management & consulting experience in product business lines, marketing, digital and business development.

In France, Germany and Benelux, he managed multicultural/multifunctional teams, led and advised B2C/B2B/Web businesses originating from Asia, Europe and the US including Samsung, Sony, Bridgestone EMEA, 1&1 Internet AG, Agfa Healthcare, TCL-Thomson, EVS Broadcast and Emerson.

He led Samsung TV Business to number one in Germany, tripling the business to half a billion Euros in three years, scaling a digital venture on agile bases at Bridgestone EMEA, consulting on digital marketing factory model for corporate ventures, advising on strategies to scale a global IT division at Agfa Healthcare, leading EU/US Ecommerce and websites teams at 1&1 Internet AG, leading product lines and marketing teams at Samsung, Sony and TCL-Thomson, and designing big data executive dashboards for Colruyt international retail.

He also advised tech SMEs and scale-ups in marketing and digital domains and acted as marketing director, in software and e-commerce industries.

With such a wealth of experience, Frederic brings a broad scope of skills in multicultural management, general & digital marketing, product management, web & apps management, international business development. Further, he was involved at the core of major transformations, especially with Samsung, Agfa Healthcare, Bridgestone EMEA and TCL-Thomson.

Education and qualifications

Frederic graduated from ESCP Europe, Paris Business School. He also holds a BS in E-Engineering & Computer Science and became a Sony Six Sigma Black Belt . He’s completed executive education in digital transformation & platform business model design (MIT), design thinking for innovation (MIT), digital strategies (Columbia Business School) and project management (Sony).