Cass Business School


Dr Elena Novelli, Associate Professor in Strategy: MBA Strategic Leadership at Cass


Cass Business School
Associate Professor (Reader) in Strategy

Elena Novelli is Associate Professor/ Reader in Strategy at Cass Business School, where she also serves as the Co-Director of the Digital Leadership Research Centre. Her research focuses on the strategic management of knowledge, technology and innovation and the implications of these for firm performance. She is particularly interested in the mechanisms connecting the scope of firms to their economic and financial performance.

Her research has been published on international academic journals including the Academy of Management Review, the Academy of Management Annals and Research Policy, and in other prestigious outlets such as The Blackwell Handbook of Organizational Learning and Knowledge Management; Handbook of Innovation Management- Oxford University Press, The Palgrave Encyclopedia of Strategic Management.

Her work has been recognized by several awards including the 2015 Strategic Management Society Best Paper IG Knowledge and Innovation award, the 2013 SIIE.EBS/Mikroforum Best-Paper-Award Innovation Management, the 2013 Cass Business School Research Publication Prize, the 2012 University of Bath Bright Idea Award. In 2011 her Ph.D. dissertation was selected as the Finalist for the Best Dissertation Awards from the Academy of Management (BPS Division) and the Danish Research Unit on Industrial Dynamics (DRUID). In 2012 Elena was awarded a three-year ESRC Future Research Leaders grant (GBP 212,240).

Dr. Novelli is a member of the Editorial Review Board of Organization Science, the Strategic Management Journal, Strategy Science and the Journal of Management Studies. Since 2015 she serves in the Executive and Operating Committee of the Technology and Innovation Management Division of the Academy of Management in her role of Treasurer. She is also a Representative-at-large for the Knowledge and Innovation Interest Group of the Strategic Management Society.

Dr. Novelli’s teaching experience includes the design and leadership of courses in Strategy, Consulting, International Business Strategy, Research Methods and Technology and Innovation Management at the Undergraduate, MSc, MBA, Executive and Ph.D. level. In 2011 she has been the recipient of the Dean’s Award for Teaching Excellence at the University of Bath and in 2016 she has been nominated for a City University Learning Enhancement Award. She is a Fellow of the Higher Education Academy and a member of Cass Business School Board of Studies and Research Committee.

Dr. Novelli holds a Ph.D. in Business Administration and Management and an M.Sc, cum laude, in Business Administration from Bocconi University, Milan. She also studied at the University of Wisconsin-Madison and at Universitad Carlos III in Madrid.


  • MSc (cum laude), Bocconi University, Italy
  • PhD in Business Administration and Management, Bocconi University, Italy
  • Fellow, Academy of Higher Education


Fellow, Higher Education Academy

Memberships of Professional Organisations

  • Representative at Large, Knowledge and Innovation IG, Strategic Management Society, Jan 2017 – present
  • Member, Economic and Social Research Council (ESRC) Peer Review College, Jun 2012 – Jun 2015
  • Member, Strategic Management Society, Jul 2007 – present
  • Member, Treasurer TIM Division, Academy of Management, May 2007 – present


  • Strategic Management Society IG Knowledge and Innovation (2015) Best Paper Award
  • Cass Business School (2013) Research Publication Prize
  • SIIE-EBS (2013) Best Paper Award Innovation Management
  • Academy of Management (2011) BPS Division Best Dissertation Award Finalist
  • Academy of Management (2011) BPS Outstanding Reviewer Award
  • The DRUID Society (2011) Doctoral Dissertation Award Finalist
  • University of Bath (2010) Dean’s Award for Teaching Excellence
  • University of Bath (2010) Bright Idea Award
  • Bocconi University, Milan (2004) Best Graduates Award
  • ## Languages



Primary Topics

Strategic Management Technology Management


  • high technology
  • manufacturing


My research interests and agenda focus on the investigation of firms’ technology strategy. The overarching question that my research addresses concerns the interdependence between firms’ decisions regarding their scope and boundaries and their ability to capture value from their technologies. In different research projects I examine different dimensions of the problem, focusing on * • the association between the scope of firms’ technological knowledge and their ability to appropriate value from their technological inventions; * • the relationship between firms’ value appropriation strategies and their vertical scope; * • the relationship between firms’ value appropriation strategies and their horizontal scope.

I serve as the Co-director of the Digital Leadership Research Centre and I am a member of the Centre for Research in Corporate Governance

Research Topics

  • The Scope of the Firm and Value Appropriation
  • Technology Commercialization Strategies and the Vertical Scope of the Firm
  • Patenting Strategy
  • Knowledge Boundaries, Technology Development and Value Appropriation
  • Resource Allocation and Investment Strategies

Chapters (3)

  • Novelli, E. and Ahuja, G. (2013). M&A and Innovation. In Dodgson, M., Gann, D. and Phillips, N. (Eds.), Handbook of Innovation Management Oxford University Press.
  • Novelli, E. and Ahuja, G. (2013). Innovation Strategies. In Teece, D.J. and Augier, M. (Eds.), Palgrave Encyclopedia of Strategic Management Palgrave.
  • Ahuja, G. and NOVELLI, E. (2011). Knowledge Structures And Innovation: Useful Abstractions, Lessons Learnt And Unanswered Questions. In Easterby-Smith, M. and Lyles, M.A. (Eds.), The Blackwell Handbook of Organizational Learning and Knowledge Management Wiley-Blackwell. ISBN 978-1-4051-3304-3.

Journal Articles (7)

  • Ahuja, G. and Novelli, E. (2017). Activity Overinvestment: The Case of R&D. Journal of Management .
  • Ahuja, G. and Novelli, E. (2017). Redirecting research efforts on the diversification-performance linkage: The search for synergy. The Academy of Management Annals, 11(1) .
  • Ahuja, G. and Novelli, E. (2016). Incumbent Responses to an Entrant with a New Business Model: Resource Co-Deployment and Resource Re-Deployment Strategies. Advances in Strategic Management, 35, pp. 125–153. doi:10.1108/S0742-332220160000035006.
  • Novelli, E. (2015). An examination of the antecedents and implications of patent scope. Research Policy, 44(2), pp. 493–507. doi:10.1016/j.respol.2014.09.005.
  • Padula, G., Novelli, E. and Conti, R. (2015). SMEs Inventive Performance and Profitability in the Markets for Technology. Technovation, 41-42(July–August 2015), pp. 38–50. doi:10.1016/j.technovation.2015.01.002.
  • Conti, R., Gambardella, A. and NOVELLI, E. (2013). Research on Markets for Inventions and Implications for R&D Allocation Strategies. The Academy of Management Annals, 7(1), pp. 717–774. doi:10.1080/19416520.2013.787709. [publisher’s website]
  • Ahuja, G., Lampert, C. and NOVELLI, E. (2012). The second face of appropriability: generative appropriability and its determinants. Academy of Management Review, 38(2), pp. 248–269. doi:10.5465/amr.2010.0290.

Editorial Activities (14)

  • Organization Science, Member of Editorial Review Board, Jan 2017 – present.
  • Journal of Management Studies, Member of Editorial Board, 2016 – present.
  • Academy of Management Journal, Referee, 2016 – present.
  • Management Science, Referee, 2016 – present.
  • Strategy Science, Member of Editorial Board, 2014 – present.
  • Research Policy, Referee, 2014 – present.
  • Journal of Management Studies, Referee, 2013 – 2016.
  • Strategic Management Journal, Member of Editorial Board, 2013 – present.
  • Long Range Planning, Referee, 2010 – present.
  • Organization Science, Referee, 2010 – present.
  • Strategic Management Society Conference, Referee, 2009 – present.
  • European Management Review, Referee, 2008 – 2013.
  • Academy of Management Annual Conference (BPS, TIM), Referee, 2007 – present.
  • Industrial and Corporate Change, Referee, 2007 – present.

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