Elena Bellio

Academic CV

• Researcher at CERMES Bocconi (Centre for Research on Marketing & Services).
• Research area: "Citizen Lab" : creation and measurement of value for citizens-customers through innovation.

Research areas

• Customer Service Science in public services.
• Healthcare, Government and Non Profit Marketing.
• Green Marketing.
• E-Government.
• E-Health

Selected publications

Scientific peer reviewed journals indexed in AIDEA JT2015-2016

• Buccoliero, L., E. Bellio, et al. (2016). "A marketing perspective to "delight" the "patient 2.0": new and challenging expectations for the healthcare provider." BMC Health Services Research 16(47). Indexed in AIDEA JT2015-2016: A

• Buccoliero, L., E. Bellio, et al. (2016). "Technology Innovation in Healthcare and Changing Patient’s Behaviors: new challenges for Marketing." Mercati e Competitività Rivista della Società Italiana di Marketing 2016(1): 45-70. Indexed in AIDEA JT2015-2016: A

• Buccoliero, L., E. Bellio, et al. (2017). "Marketing e “progettazione esperienziale” dell’ospedale." Micro & Macro Marketing ACCEPTED 18/10/2016 FORTHCOMING. Indexed in AIDEA JT2015-2016: B

• Buccoliero, L., E. Bellio, et al. (2016). "The role of social marketing communications in influencing "Text and Driving" Behaviors: Theory and Evidence from an international sample " GSTF Journal on Business Review (GBR) 4(3). Indexed in AIDEA JT2015-2016: D

• Buccoliero, L. and E. Bellio (2010). "Citizens Web Empowerment in European Municipalities." Journal of E-Governance 33(4): 11. Indexed in AIDEA JT2015-2016: D

Book chapters in English

• Buccoliero, L., Bellio, E., Mazzola, M., & Solinas, E. (2015). Smart Technology for a Smarter Patient: Sketching the Patient 2.0 Profile. In Y.-W. Chen & C. Torro & S. Tanaka & R. J. Howlett & L. C. Jain (Eds.), Innovation in Medicine and Healthcare 2015: 173-182. Cham Springer International Publishing

• Bellio, E. and L. Buccoliero (2014). Digital Cities Web Marketing. Strategies in Italy: The Path Towards Citizen Empowerment. E-Business and Telecommunications. M.S.Obaidat and J. Filipe. Berlin Heidelberg, Springer-Verlag.

• Bellio Elena and Luca Buccoliero (2013). Citizen Web Empowerment across Italian Cities: A Benchmarking Approach. Citizen E-Participation in Urban Governance: Crowd Sourcing and Collaborative Creativity. C. N. Silva. Hershey, PA, USA, IGI Global: 284-302.

• Buccoliero L., Bellio E., et al. (2013). “Silver” Technology Acceptance Model: A First Research Framework. Ageing Society and ICT. T. Obi, J.-P. Auffret and N. Iwasaki. Amsterdam, IOS PRESS: 137-147.

• Buccoliero, L., E. Bellio, et al. (2010). "Patient web empowerment index (PWEI): an index for assessment of healthcare providers' web strategies. Case study: PWEI application in Italy." Stud Health Technol Inform 160(Pt 1): 38-42.