Don Rodriguez

High-energy, results-delivering professional with consistent record of double-digit revenue growth and market share gains for B2B and B2C businesses in all economic climates. Firm believer in math-driven marketing that leverages data-driven insights, best practices and a disciplined, collaborative work style.

Rare combination of analytical and empathetic skills enables quick navigation of complex technical situations while having the flexibility and compatibility to relate effectively to diverse roles and personalities, from front-line touch-the-customer personnel up to C-level executives.

Delivered double-digit growth for organizations of all sizes, start-up to mid-size (Utrecht, Quantex) to multinationals (Accenture, Dell, Matsushita).

Expert marketer for 'considered purchase' products sold to complex audiences: - consumer products: consumables and durable goods - IT hardware - enterprise/SaaS software - professional services

Deep, broad set of marketing skills:

ecommerce/online marketing - PPC/SEM, SEO, affiliates, email, CSE, PLA, conversion rate & site search engine optimization

demand generation programs - new customer acquisition, lead generation programs

Strategy - market, go-to-market, segmentation strategy

brand strategy, brand management

cradle-to-grave product management / product marketing strategy

Direct marketing, direct mail, database marketing, CRM

Strategic alliances, co-marketing, partner marketing, channel marketing

Analytics - customer, web, digital (Google Analytics IQ certified)

Education

• BS University of Notre Dame
• MBA New York University

Companies

• VP, Director - Search, Insights, & Media Arteric (2018)
• Adjunct Professor Fairleigh Dickinson University Silberman College of Business (2017)
• Adjunct Professor (Part-Time Lecturer) Rutgers Business School (2008)
• Director, Analytics & Account Strategy NetElixir (2014 — 2018)
• Director, Online Inbound Marketing International ProcessPlants (2012 — 2014)
• Director, Ecommerce Marketing & Partnerships Utrecht Art Supplies (2008 — 2012)
• President Customer-Driven Profits Consulting LLC (2001 — 2008)
• Director - Partner Marketing Icarz Inc / WHI (2006 — 2006)
• Adjunct Professor DeVry University (2003 — 2006)

Skills

The most important

• Marketing Communications
• Multi-channel Marketing
• Entrepreneurship

Other

Business Strategy, SEO, Product Management, Marketing Analytics, Start-ups, Web Analytics, CRM, Digital Marketing, Product Marketing, Leadership, Google Analytics, Lead Generation, SEM, Management, Marketing, Email Marketing, Marketing Strategy, Analytics, Strategy, E-commerce