Deepak S Kumar

Education

• FPM (Ph.D), Indian Institute of Management Kozhikode
• MBA, University of Calicut
• B-Tech , National Institute of Technology Calicut
• Visiting Scholar, University of Akron, US
• Visiting Scholar, University of Salford, UK

Teaching

• Marketing of Services
• Innovation & Design Thinking
• Experiential & Luxury Marketing
• Marketing Management

Research Areas

• Servicescape Aesthetics
• Image Analytics
• Neuro-marketing studies (Eye tracking, GSR, Facial recognition)
• Sustainability
• Biomorphism and Anthropomorphism

Awards

• Highly Commended Paper Award - Journal of Services Marketing Annual Best Paper Awards 2021 (for the paper "The Indirect Experience of Nature: Biomorphic Design forms in Servicescapes, Journal of Services Marketing. DOI: 10.1108/JSM-10-2019-0418).
• Best paper Award in 4th International Conference on Marketing, Society and Technology at Indian Institute of Management Kozhikode, 2020.
• Amrita University: Excellence in Research Award, 2018.
• Junior Research Fellow - University Grants Commission, 2006

Conferences, Seminars & Talks

Vinitha V U, Deepak S. Kumar & Shyam A. V. (2020) ' When logos seem human: Moderating role of dynamic imagery and product types on evaluations of anthropomorphized logos', in 4th International Conference on Marketing, Society and Technology, IIM Kozhikode. December 7-9, 2020.

Deepak S Kumar, Keyoor Purani & Shyam AV (2020). ' Understanding the Influence of Biomorphic Design Forms in Servicescapes ' -In American Marketing Association (AMA) 2020 WinterConference, San Diego, California, US. Feb 14-16, 2020.

Abirami A., Deepak S Kumar & Shyam A V (2019). 'is unisex really unisex? - a study on the influence of CVPA and fashion involvement on purchase intentions of unisex products-In 2019 IIM Indore NASMEI Summer Marketing- IS Conference, IIM Indore. June 26-28, 2019.

Deepak S Kumar & Keyoor Purani (2017). ' Analysing Restorative Potential of Green Servicescapes ' -In American Marketing Association (AMA) 2017 Summer Conference, San Francisco, California, US. August 4-6, 2017.

Deepak S Kumar, Navami R, Shyam AV & Gopakumar V (2017). ' Modelling Visual Aesthetics of m-atmospherics: An Environmental Psychology Perspective ' -In American Marketing Association (AMA) 2017 Summer Conference, San Francisco, California, US. August 4-6, 2017.

Deepak S Kumar, Unnikrishnan Nair & Keyoor Purani (2017). 'Consumer Pretesting of Servicescape Designs: A Toolkit' - Poster Presentation In American Marketing Association (AMA) 2017 Winter Conference, Orlando, Florida, US. Feb 17th-19th, 2017.

Deepak S Kumar, Keyoor Purani & Sunil Sahadev (2012). 'Appraising Visual Servicescape Aesthetics: An Environmental Psychology Approach' In Academy of Marketing Annual Conference, University of Southampton, UK, 3-6 July 2012. ISBN: 9780854329472

Deepak S Kumar & Keyoor Purani (2011) Servicescape Aesthetics and Consumer Responses' In 10th International Marketing Trends Conference, January 20-22, Paris, France.

Academic Positions

• Assistant Professor, IIM Kozhikode, May, 2019 - May, 2022
• Associate Professor, Amrita School of Business, Jan, 2018 - April, 2019
• Assistant Professor, Amrita School of Business, Dec, 2014 - Dec, 2017